The problem with working on-the-go: You can’t take the cubicle with you.
3M, the experts in screen privacy, wanted to raise awareness among business travelers that visual hacking can happen anywhere (especially while traveling for work), but that it’s easy to protect the sensitive information displayed on their screens with the help of a 3M Privacy Filter.
What better place to show someone how they can get some privacy in a public place than at the airport? 3M wanted to reach these business travelers to get the message purchase a privacy filter on the spot or request privacy filters from their organizations’ IT manager. To sweeten the deal, 3M partnered with CDW to provide a 20% discount on laptop privacy filters.
The airport takeover approach.
To get the word out, and make it stand out in a busy airport terminal, KC created an airport takeover campaign that splashed the campaign messaging all over, including multiple window clings, backlit signage, CNN tv spots, video ads, IP targeted programmatic ads, and even an installation in one concourse manned by a street team.
The middle seat will never be the same again.
The program was such a success, that not only did 3M see a massive sales lift, but they have extended and expanded the campaign to other airports across the country.
Geofenced digital display ads appeared when business travelers entered targeted airports.