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Five Ways to Protect Brands in the Era of “Fake News”
What are digital media giants like Google, Facebook and Twitter doing to combat the rise of fake news? And what steps can your agency take now to protect your brand and your media investment? With the explosive growth of the internet over the last 20 years, the availability and breadth of available information and shared […]
3M Takes Over the Airport
To help 3M raise awareness about visual hacking and promote a discount, KC took a tradeshow’s worth of messaging and executions right to business travelers on-the-go—in the airport. The takeover included multiple window clings, backlit signage, CNN tv spots, video ads, IP targeted programmatic ads, and even an installation in one concourse.
The ABC’s of A/B Testing: Email Marketing
Email marketing is an effective tactic to directly communicate and engage with existing and prospective customers. Although it is likely your email lists are highly targeted to the appropriate audience and/or contains individuals who have opted to receive information from your company or brand, it is imperative to continuously hone those lists and the […]
It’s Time to Kill the Business Card
We’ve been in the digital renaissance for what seems like 20 years. Why are we still handing out business cards? It’s 2019. Glaciers are melting faster than ever, polar bears are struggling to find food and China is no longer taking our recycling. And that’s only the tip of the iceberg, am I right? Did […]
KC Evolves with New Leader
Agency brings in new leader with focus on growth and innovation for clients. Minneapolis, MN – Kruskopf & Company (KC) announces the arrival of Chris Actis to the agency as President and Chief Growth Officer. Chris is a digital native in marketing communications and media and has worked in client and executive leadership roles […]
How Will Google’s Privacy Initiatives Affect Advertisers?
As experts in effective digital targeting, KC is always considering the changes in the media environment.
KC Eats: An Ongoing List of our Favorite Food Discoveries
At KC, we’re all about finding the truth…and great places to eat. One of the main qualities of anyone that works at KC is curiosity. We all have it. We all encourage it. Part of curiously is getting out there and trying new things: new technologies, new advertising channels, new ideas…and, of course, new things […]
This is the Best Ad You’ve Seen Today. And it’s Almost 50 Years Old.
Why an ancient ad might be just what we need in advertising today.
Lee Clow: Simplicity, Bravery and Trust
On Lee Clow’s retirement, we’re reminded of the importance of trust and our commitment to finding simple, brave ideas.
About
Kruskopf & Company (KC Truth) is a full-service digital agency in Minneapolis offering advertising and brand creative, strategy, media, and content in search, social, video, audio, display, print and beyond.
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