Entries by Admin

Stuff We Love: Volume 1

  ccasionally we like to share some of our favorite things, because there’s nothing more enlightening that finding out what in the world inspires people. This time around, we asked a handful of KCees to name some of their favorite restaurants in the Twin Cities. Sue: Hola Arepa. Great place to eat food you wouldn’t ever make at home. […]

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No Name Returns to KC for a Second Helping

nce upon a time KC and No Name Steaks did business together. And it was good. A splendid working relationship led to wonderful, memorable creative work that, in turn, led to the strongest sales in No Name history. Well, they say history repeats. And in this case, it’s true. Our partnership was so successful that […]

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Liz Ahern Evolves Her Role at KC

  eteran employee Liz Ahern has worn many hats during her nearly 10-year run with Kruskopf & Company. And now, she’s enjoying her official new role as Business Manager. As of press time, Liz was unavailable for comment, what with all the managing of KC business she’s doing. Congrats, Liz! We’d be lost without ya.

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3M Defense: Annual Army-Navy Game Ad

  developed this new ad for 3M Defense to appear in the program for the 115th annual Army-Navy football game to reinforce their support and appreciation for all that our warfighters do for our country. The ad serves as a reminder of 3M’s dedication to bringing together their vast resources of products, technologies, processes and […]

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Winning Dress for Success

e at KC are pleased to announce our new pro bono client, Dress for Success, a non-profit organization that empowers disadvantaged women by helping them find and retain employment.

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“This is Our Code”: Redefining the Avionté Brand

  vionté, developer of unique software solutions aimed at helping staffing companies run their business more smoothly, approached KC to help them redefine their brand. What is truly unique about Avionté (and they’re not afraid to tell you) is their passion and culture. Those two things are what make them able to provide their customers […]

Why Are So Many Retargeting Campaigns Crap?

Bad retargeting strategies are at minimum wasting dollars but maybe even annoying potential customers.   t KC, we are disappointed in our profession when tactics are substituted for sound strategy because it is a strong indicator that the industry may be filled with shills. Take retargeting as an example (see Behavioral Retargeting and Personalized Retargeting). […]

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Accentuating the Differentiation with WellMed

Laying out the facts to simplify senior-focused healthcare. ellMed, senior-focused healthcare clinics in Texas and Florida and part of UnitedHealthcare, approached KC with a positioning problem. “How can we clearly communicate to seniors and differentiate ourselves during open enrollment period, and beyond?” As part of the creative brief process, KC became particularly interested in the […]

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He Puts the “Brand” in Brandon

Kruskopf & Company is proud to announce the hiring of new senior account manager, Brandon Tyrrell. He joins club KC from Yamamoto where he worked on a wide spectrum of brands including Walgreens, Myriad Genetics and Excelsior Brewing Company. 

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KC Welcomes Kari Johnson, Fills Internship

There’s another new face within the walls of Kruskopf Coontz. Kari Johnson has filled the agency’s summer internship position. As the Account Coordinator Intern, Kari (Pronounced, “Car-E”) will support the rest of the account management team. Kari comes to KC after stints at the Thorburn Group and E Group, Inc. Prior to that, she graduated […]