KCTruth led the strategy and implementation of a full rebrand for Entrust inclusive of new brand name, logo, guidelines, themes, and creative/messaging strategy. To drive global awareness of the new brand, we developed a modern, digital-focused media plan to deliver meaningful reach and frequency in key markets, as well as educate decision makers within priority industry verticals on the breadth of Entrust solutions and capabilities.

Created a clear, compelling story for a complex business

Through a variety of assets, KC Truth was able to simplify the complex and create a clear brand story that communicated the value of Entrust solutions and allowed media to increase frequency to levels necessary to drive awareness, while minimizing creative wear-out.

Supported the entire marketing funnel

As part of a cross-functional team, we ensured harmony across multiple tactics to meet campaign objectives, balancing brand awareness growth with website traffic and lead generation efforts.

Managed a complex portfolio across industry segments

Entrust is a global marketing organization, complex in its makeup of divisions, products and services. After brand and positioning work,  we created a messaging playbook to align the various segments and markets. We used this as a guide to activate across their  portfolio in a voice consistent with the new brand.