TruMune and TruEquine are brand names for an immune-boosting ingredient for animal feed from Cargill. With such a niche product and narrow category every lead counts. So when Cargill launched a lead generation campaign, the media team at KC Truth provided thinking to help improve engagement.

Converting Clicks to Leads

It was clear that the programmatic digital ads were generating plenty of clicks from the right audience. The issue was those who clicked were not following through to become true leads by filling out the form to download the white paper being offered as incentive.

Simplify to Win

KC Truth’s media team had seen this before. The fix was a strategic recommendation that included adding bolder, more engaging imagery to the form, delivering a compelling and concise message, and simplifying the user journey from ad to white paper download. The revised launch worked so well, the number of leads captured was double what they were expecting. 

It Can Work for You

Do you have a lead gen campaign that’s not generating as many leads as you’d hoped? Let’s talk. 

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