Earlier this year KC partnered with 3M Display Materials and Systems Division to create a brand video and a cohesive content campaign to drive traffic to 3MScreens.com and increase sales of 3M™ Privacy Filters.

Through a combination of owned and third party content as well as engagement, KC created a unified look and message directed at C-Suite and IT audiences across all social media channels. Pictures and stat graphics illustrate the threat of visual hacking, and relevant hashtags such as #visualhacking and #privacymatters create organic conversations while driving the audience toward a 3M solution.

The brand video raises awareness of visual hacking in a fun, engaging way, and the social media response exceeded expectations. While the average click-through-rate (CTR) is .08%, our 15-second video had a CTR of 2.22% on Twitter. The videos garnered over a million impressions as a result of paid efforts, and the 60-second ad had an above average engagement rate of 23.29%.

See more work for 3M.

KC is thrilled to announce that we have added Utah-based Vista Outdoor to our growing roster of outdoor recreation clients. KC will manage the multi-million dollar media budget for the outdoor sports and recreation company across broadcast, print and digital platforms.

“We were seeking an agency that could help efficiently expand our reach and grow a passionate and enthusiastic audience, as well as a partner that would take a strategic approach to planning our media expenditures,” said Director of Marketing Operations Tom Mara. “We considered several agencies, but KC stood out in analyzing the situation, developing strategy and providing fresh thinking.”

Vista Outdoor, with $2.08 billion in sales, is a leading global designer, manufacturer and marketer of shooting sports and outdoor products, which are sold at leading retailers across North America and worldwide. KC will work with the Shooting Sports segment to reach both current customers and new prospects.

“It is exciting to work with an industry leader like Vista Outdoor as we continue our growth in the outdoor recreation industry,” said KC President Dean Huff. “In developing a plan for Vista Outdoor, we drew on our experience as a full-service agency to create a media strategy that will provide positive return on their marketing investment by helping increase sales of the company’s brands.”

Last summer, Sue Kruskopf jumped off a Sweetwater pontoon into a cold Minnesota lake to prove KC is ready to dive in and work with Nautic Global Group (NGG).


SueBoatGifSmaller

 

Eventually, her brave, chilling efforts paid off.

When we heard NGG was looking for an agency partner, KC had all hands on deck creating a presentation to share our philosophy, highlight our no-BS, truth-seeking strategies, and discuss future goals. With our previous experience in marine and other recreational brands, we were eager to expand our roster and were thrilled to win the business.

The people at NGG are passionate about having real partnerships to help them grow their many innovative brands. Kathy Adams, Vice President of Marketing at NGG said that’s part of the reason she chose KC. “I don’t want to hear what I already know,” Adams said. “I want to know the truth of what’s happening out there and how to make our business better. KC came in with that story, and they have absolutely committed to that promise.”

We can’t wait to share what we’ve been working on. Maybe we can get Dean to jump off a Hurricane deck boat to celebrate.

We got lucky when we acquired Plasti Dip as a client, because they came with an exciting fan base. KC wanted to reach those fans through a social media strategy that accompanies the energetic creativity surrounding the brand.

The Simple Truth

Plasti Dip is the original. It’s affordable, easy to use, and removable. The flexible, rubberized coating was developed 40 years ago to coat tool handles, but now it’s selling more than ever before, thanks to the fans we lovingly dubbed “Dipheads”. KC wanted to join in on all the fun, so we keep it casual and lively while connecting with Dipheads on social media. They’ve embraced their new name.

Dipheads Unite!

Fans have been sharing usage ideas online in recent years, so we created a space for creativity to shine, and it’s dippin’ awesome. Last fall we launched DipheadsUnite.com, a central site for Plasti Dip products, news, and—most importantly—the greatest rabid fan base. Every month we reach out on Facebook, Twitter, and Pinterest to find the latest red rims or green guitars to feature on the site.

Dipheads are encouraged to share their DIY (Dip It Yourself) projects online with the hashtag #DipheadsUnite, and we repost the best on Plasti Dip’s social media accounts. From dipping kitchen appliances to frosting windows and pearlizing cars, Dipheads have done it all. We share their projects to inspire other fans and remind them that Plasti Dip is the original. Accept no imitators.

We also write a monthly blog highlighting unique craft ideas, new products, and events such as the Automotive Aftermarket Products Expo (AAPEX), to further engage the online audience of auto fanatics, handymen and women, and creative crafters.

 

Follow Plasti Dip on Facebook, Twitter, or Pinterest to see what we’re dippin’.

Plasti Dip

The Star Tribune featured Minnesota-based Plasti Dip and its recent business growth thanks to fans and followers on social media sharing usage ideas and boosting sales.

Read the full article here.

We first started working with 3M on privacy filters for computer and laptop screens. Since that first successful relationship, our work has expanded across multiple businesses through the entire company. Read more

Once upon a time KC and No Name Steaks did business together. And it was good. A splendid working relationship led to wonderful, memorable creative work that, in turn, led to the strongest sales in No Name history. Well, they say history repeats. And in this case, it’s true. Our partnership was so successful that No Name has returned to KC for a second helping. Read more

 

KC developed this new ad for 3M Defense to appear in the program for the 115th annual Army-Navy football game to reinforce their support and appreciation for all that our warfighters do for our country.

The ad serves as a reminder of 3M’s dedication to bringing together their vast resources of products, technologies, processes and materials to figure out pretty much any military or defense need. 3M is proud to develop products specific for the warfighter, too including: helmets, eye protection, hearing protection and body armor that increase the safety, comfort and capabilities of our soldiers.

We at KC are pleased to announce our new pro bono client, Dress for Success, a non-profit organization that empowers disadvantaged women by helping them find and retain employment. Read more

 

Avionté, developer of unique software solutions aimed at helping staffing companies run their business more smoothly, approached KC to help them redefine their brand. What is truly unique about Avionté (and they’re not afraid to tell you) is their passion and culture. Those two things are what make them able to provide their customers with the best solutions and the best customer service in the industry.

KC set out to bring passion to the forefront of the brand, and to differentiate them from competition in look and feel. The “This is our code.” campaign (launching this fall), is bold and confident, yet humble. The campaign brings the magic of software coding to life visually and is used to house the messages that make up the “code” of Avionté. Messages such as, “</Nothing_not_included.>” showcase the passion Avionté puts into putting their customers first.

The unique campaign is sure to jump off pages and screens within the software industry, and give Avionté the recognition they deserve.