We’re happy to announce the addition (pun intended) of our new Controller, Kevin Lund. Kevin has spent over 15 years working in the finance and accounting fields, including many years locally at Best Buy and SALO, along with 5 years living and working in Toronto, Canada. Throughout those years, he has touched many aspects of all things numbers related —from nuts-and-bolts accounting to planning and forecasting to reporting and analytics to cash flow management to mergers and acquisitions.

Kevin loves diving deep into the details but has just as much fun bringing those details up to help drive more strategic conversations and planning.

Outside of work, Kevin lives just south of downtown Minneapolis with his partner and a big, lovable dog named Milo. In his free time, Kevin enjoys hanging out at the lake, traveling, and exploring new restaurants.

We couldn’t be more excited to count Kevin as one of our outstanding crew of passionate problem solvers. (See what we did there?)

We couldn’t be happier to announce another new addition to our crew of passionate problem solvers here at KC Truth. Welcome to Media Coordinator, Sarah Dybicz. A recent graduate of the University of Minnesota with BA in Strategic Communications, Sarah could also put her minors in graphic design, business management and psychology to good use in the agency. She’s previously held internships at Brew: Creative Media, Minnesota Children’s Museum and Allied Integrated Marketing.

Sarah fosters dogs, has seen over 150 artists in concert, has an irrational phobia of stickers (yes, it’s a thing: pittakionophobia) and her guilty pleasure is the TV show Love Island (the UK version, of course). Sarah has already jumped right in and proven herself to be a wicked smart, invaluable part of our growing modern media team.

Alex Bauch, Media Director

While it is scary to think how a cookie-less world will create an even higher wall around the gardens of Facebook, Google, Amazon, etc. it is the right time for marketers to work together to challenge the status quo; to push for greater standardization and communication around relevance and control, in an effort to minimize misconceptions of the role data sources play today.

Relevant advertising isn’t going anywhere, but the accuracy of cookies has long been debated – recent studies have shown that 75% of cookies on mobile devices are rejected 1 and even basic demographic information, like gender or age, are misattributed over 30% of the time.2

Relevance, choice and control for the consumer/customer are the highest priorities for KC Truth. This is why we choose partner platforms like the Trade Desk, who are leaders within the data management space. The majority of ad impressions that are served through the Trade Desk do not rely on cookies, instead opting to use newer identity solutions to reach audiences.

Beyond using the Trade Desk, KC has deep experience at leveraging other cookie-less tactics such as targeting based on contextual or keyword data, directly purchasing inventory from relevant publishers, running ads on Social Media sites (where users are self-identifying their interests, purchase habits, job function, etc.) and for our B2B clients, account-based marketing tactics.

While it may seem like a daunting task, KC is committed to finding new ways, and improving existing solutions, we can create meaningful and relevant connections between our clients and their customers in a cookie-less world.

1 Tracking Cookies are Dead: What Marketers Can Do About It

2 Does Programmatic Advertising Have a Targeting Problem? An Investigation

We’re deeply proud to announce promotions of two rising stars amongst our talented crew of passionate problem solvers.

Shannon Burgess portrait
Shannon Stark has more than earned her new role as Account Supervisor where she’ll help lead clients with her smart, strategic thinking, positive energy and results focus. And in our ever-growing media department, Nola McDonald has moved deservedly into her new role of Senior Media Planner. 
Nola McDonald portrait
 All of our clients will see immediate business value by tapping into Nola’s adept understanding of — and ability to drive results in — today’s modern media landscape from search to programmatic.

Both of these moves ensure our clients get smart, bold ideas that connect the right message with the right audience at precisely the right time.

We are happy to announce Alexandra Bauch as our new Media Director at KC. Alex comes to us from the global consultancy Bain & Company, which acquired Minneapolis-based digital agency FRWD in 2018. At Bain, Alex spearheaded outcome-based media strategies and measurement programs across omni-channel planning and innovation platforms.

Prior to Bain, Alex was at Best Buy as part of a cross-functional team that developed marketing plans for white label brands and external vendors. She specialized in creating testing, reporting and measurement systems to optimize existing and future programs.

During her time at Haworth Marketing + Media, Alex helped lead three of the agency’s top five clients, focusing on high-ROI driving, digital-first approaches across all marketing initiatives.

Alex’s diverse B2C and B2B client experience includes work across Retail, CPG, Casual Dining, Healthcare and Technology.

As an expert across traditional and new media channels, such as paid search, social media platforms, and programmatic media, Alex is a strong leader in strategy and technical execution, who pushes boundaries towards results. She’s regarded as a creative thinker who enjoys working closely with clients and internal teams to identify communication planning approaches that truly deliver on business goals.

We’re excited to have Alex as part of our crew of smart, bold strategic and creative thinkers. And we can’t wait to introduce her to each of our clients over the coming weeks.

KC is excited to announce the addition of Natalie Maiser to our passionate crew of creative and strategic problem solvers. Natalie joins KC as a Group Account Director to help lead and support all account teams. 

Most recently, Natalie was a Senior Account Director at Periscope where in addition to leading teams across all facets of strategy, creative, media and analytics, she also led the creation of agency talent retention tools aimed at individual professional growth and strengthening agency culture. Some of her clients included Cox Communications, Walgreens, Great Clips, General Mills and Kemps. In addition, she was a pivotal member of the Periscope new business team, as well as the agency advisory board.

Her prior roles include the Minneapolis office of Mirum (previously Digiteria) a global digital agency as well as KNOCK where she worked her way up from a producer to account service on the Target business.

People that know Natalie say she dives in headfirst, is a quick study and a strong strategic thinker. She’s known for her ability to build strong relationships with clients and team members alike, bringing out the best in all those around her. She’s admired for her ability to remain a force of positivity in a multitude of situations — nothing seems to get her down.

We’re looking forward to introducing Natalie to all our clients in the coming weeks.

We’ve all heard that fermented foods like kombucha and kimchi are good for you—even trendy—but how does a dietary supplement ingredient that is clinically proven to help strengthen the immune system, in the same way, take advantage of this consumer trend? This is the challenge KC has been tackling for EpiCor.

What is EpiCor?

EpiCor is a first-of-its-kind fermentate ingredient that taps the natural power of fermentation to deliver immune and gut health benefits to vitamin and supplement products. Although fermentation is an ancient process that dates back to 6000 BC, science is still learning about the positive effects fermented foods have on gut health and the immune system. EpiCor functions like a “postbiotic” by providing the nutrients resulting from pre and probiotics without the digestive process.

In plain English, it delivers the benefits of fermented foods like kombucha and yogurt without having to eat or drink it.

A first-of-its-kind ingredient with a one-of-a-kind origin story.

While EpiCor started as an additive for animal supplements, the insurance company for the Diamond V plant in Iowa noticed that plant workers weren’t calling in ill as much as their spouses and the office workers. An independent study confirmed that plant workers exposed to EpiCor did indeed have healthier immune systems.

Attention is bubbling up.

With a unique backstory, EpiCor (and its parent companies, Diamond V and Cargill) has caught the eye of supplement producers and lifestyle brands looking for alternative immune-boosting ingredients. For example, Gwenyth Paltrow’s Goop offers an immune-boosting chew called “Perfect Attendance.” One of the main ingredients? EpiCor.

How KC is feeding the trend.

KC has helped EpiCor roll out a robust B2B campaign, getting the word out about this unique, trend-forward ingredient so supplement companies can get ahead of the fermentation game. Beyond the programmatic media campaign and bold creative, KC has developed a consumer campaign to help with consumer pull-through by tapping into the fermented food and micro ingredient trends. The consumer campaign is designed to not only build awareness, interest, and demand, but to prove consumer demand for fermentate exists in the marketplace.

While results are still TBD, the early results are in: the world is ready for EpiCor.