Kruskopf & Company currently has an opening for an Account Manager. KC is an agency that cuts through the BS and uncovers truths in order to create meaningful connections for brands with their customers to drive business growth. We also happen to have the ultimate conference room, our Truth Bar.

We love energetic and ambitious people because that’s who we are as KC’s. We are looking for a smart, driven, individual with three to five years of experience. You can manage multiple client projects, create order out of chaos and you are able to develop relationships that build both the client’s and the agency’s business. We require that you will have worked in an agency environment and that you love being involved in advertising and media that highlight smart and bold creative with an eye on results driven outcomes

If this sounds like you, read on and send your resume to: jobs@kctruth.com.

RESPONSIBILITES

  • Client/Team Relationship
    • Quickly understand the client’s business in order to jump in and take ownership over projects and assignments
    • Report to the Account Supervisor, and work closely with the account team to understand needs and opportunities available
    • Build and maintain strong working relationships with all clients
    • Assist development and ongoing management of communications plans
    • Maintain strategic focus in all communications
    • Set goals and track results
    • Work with multiple clients while always making each feel as if they are our only client
    • Proactively manage client expectations
  • Communication
    • Simplify complex challenges into understandable ideas for all agency departments to act upon
    • Clearly recap key decisions and changes to create not only client alignment but provide a direction for internal team
    • Manage and distribute client status documents
    • Organize and communicate information following agency process, helping to set up all departments to do their best
    • Update supervisor on all issues or challenges within the client-agency relationship
  • Financial/Administrative
    • Partner with Project Management to ensure that projects are implemented on time and within budget
    • Help in providing budget management and billing accuracy
    • Document changes in scope and communicate budget consequences
    • Assist in new business presentations as requested
    • Look for ways to provide more value to our clients and grow and expand the relationship

The Account Manager should align with our KC values:

  • Passionate: Care about KC, what you do and the people here with you
  • Curious: Listen, ask insightful questions, have a point-of-view, learn and grow
  • Collaborative: Be humble, confident, and respectful and assist in generating ideas
  • Resourceful: Willing and able to do what it takes to get the job done right, including asking others for help
  • No BS: Straightforward, authentic, and accountable

We’re deeply proud to announce promotions of two rising stars amongst our talented crew of passionate problem solvers.

Shannon Burgess portrait
Shannon Stark has more than earned her new role as Account Supervisor where she’ll help lead clients with her smart, strategic thinking, positive energy and results focus. And in our ever-growing media department, Nola McDonald has moved deservedly into her new role of Senior Media Planner. 
Nola McDonald portrait
 All of our clients will see immediate business value by tapping into Nola’s adept understanding of — and ability to drive results in — today’s modern media landscape from search to programmatic.

Both of these moves ensure our clients get smart, bold ideas that connect the right message with the right audience at precisely the right time.

We are happy to announce Alexandra Bauch as our new Media Director at KC. Alex comes to us from the global consultancy Bain & Company, which acquired Minneapolis-based digital agency FRWD in 2018. At Bain, Alex spearheaded outcome-based media strategies and measurement programs across omni-channel planning and innovation platforms.

Prior to Bain, Alex was at Best Buy as part of a cross-functional team that developed marketing plans for white label brands and external vendors. She specialized in creating testing, reporting and measurement systems to optimize existing and future programs.

During her time at Haworth Marketing + Media, Alex helped lead three of the agency’s top five clients, focusing on high-ROI driving, digital-first approaches across all marketing initiatives.

Alex’s diverse B2C and B2B client experience includes work across Retail, CPG, Casual Dining, Healthcare and Technology.

As an expert across traditional and new media channels, such as paid search, social media platforms, and programmatic media, Alex is a strong leader in strategy and technical execution, who pushes boundaries towards results. She’s regarded as a creative thinker who enjoys working closely with clients and internal teams to identify communication planning approaches that truly deliver on business goals.

We’re excited to have Alex as part of our crew of smart, bold strategic and creative thinkers. And we can’t wait to introduce her to each of our clients over the coming weeks.

KC is excited to announce the addition of Natalie Maiser to our passionate crew of creative and strategic problem solvers. Natalie joins KC as a Group Account Director to help lead and support all account teams. 

Most recently, Natalie was a Senior Account Director at Periscope where in addition to leading teams across all facets of strategy, creative, media and analytics, she also led the creation of agency talent retention tools aimed at individual professional growth and strengthening agency culture. Some of her clients included Cox Communications, Walgreens, Great Clips, General Mills and Kemps. In addition, she was a pivotal member of the Periscope new business team, as well as the agency advisory board.

Her prior roles include the Minneapolis office of Mirum (previously Digiteria) a global digital agency as well as KNOCK where she worked her way up from a producer to account service on the Target business.

People that know Natalie say she dives in headfirst, is a quick study and a strong strategic thinker. She’s known for her ability to build strong relationships with clients and team members alike, bringing out the best in all those around her. She’s admired for her ability to remain a force of positivity in a multitude of situations — nothing seems to get her down.

We’re looking forward to introducing Natalie to all our clients in the coming weeks.

We’ve all heard that fermented foods like kombucha and kimchi are good for you—even trendy—but how does a dietary supplement ingredient that is clinically proven to help strengthen the immune system, in the same way, take advantage of this consumer trend? This is the challenge KC has been tackling for EpiCor.

What is EpiCor?

EpiCor is a first-of-its-kind fermentate ingredient that taps the natural power of fermentation to deliver immune and gut health benefits to vitamin and supplement products. Although fermentation is an ancient process that dates back to 6000 BC, science is still learning about the positive effects fermented foods have on gut health and the immune system. EpiCor functions like a “postbiotic” by providing the nutrients resulting from pre and probiotics without the digestive process.

In plain English, it delivers the benefits of fermented foods like kombucha and yogurt without having to eat or drink it.

A first-of-its-kind ingredient with a one-of-a-kind origin story.

While EpiCor started as an additive for animal supplements, the insurance company for the Diamond V plant in Iowa noticed that plant workers weren’t calling in ill as much as their spouses and the office workers. An independent study confirmed that plant workers exposed to EpiCor did indeed have healthier immune systems.

Attention is bubbling up.

With a unique backstory, EpiCor (and its parent companies, Diamond V and Cargill) has caught the eye of supplement producers and lifestyle brands looking for alternative immune-boosting ingredients. For example, Gwenyth Paltrow’s Goop offers an immune-boosting chew called “Perfect Attendance.” One of the main ingredients? EpiCor.

How KC is feeding the trend.

KC has helped EpiCor roll out a robust B2B campaign, getting the word out about this unique, trend-forward ingredient so supplement companies can get ahead of the fermentation game. Beyond the programmatic media campaign and bold creative, KC has developed a consumer campaign to help with consumer pull-through by tapping into the fermented food and micro ingredient trends. The consumer campaign is designed to not only build awareness, interest, and demand, but to prove consumer demand for fermentate exists in the marketplace.

While results are still TBD, the early results are in: the world is ready for EpiCor.

The problem with working on-the-go: You can’t take the cubicle with you.

3M, the experts in screen privacy, wanted to raise awareness among business travelers that visual hacking can happen anywhere (especially while traveling for work), but that it’s easy to protect the sensitive information displayed on their screens with the help of a 3M Privacy Filter.

What better place to show someone how they can get some privacy in a public place than at the airport? 3M wanted to reach these business travelers to get the message purchase a privacy filter on the spot or request privacy filters from their organizations’ IT manager. To sweeten the deal, 3M partnered with CDW to provide a 20% discount on laptop privacy filters.

Photo of a 3M Privacy Airport Banner with the headline "Leave visual hackers at the Gate"

The airport takeover approach.

To get the word out, and make it stand out in a busy airport terminal, KC created an airport takeover campaign that splashed the campaign messaging all over, including multiple window clings, backlit signage, CNN tv spots, video ads, IP targeted programmatic ads, and even an installation in one concourse manned by a street team.

The middle seat will never be the same again.

Photo of a 3M Privacy Airport Display with the headline "Going to LGA? Make sure your private information doesn't go to SFO."

The program was such a success, that not only did 3M see a massive sales lift, but they have extended and expanded the campaign to other airports across the country.

Animated GIF of a 3M Privacy geofenced digital banner advertisement

Geofenced digital display ads appeared when business travelers entered targeted airports.

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Agency brings in new leader with focus on growth and innovation for clients. 

Chris Actis PresidentMinneapolis, MN – Kruskopf & Company (KC) announces the arrival of Chris Actis to the agency as President and Chief Growth Officer. Chris is a digital native in marketing communications and media and has worked in client and executive leadership roles across the US and Asia for the past 22 years. He joins KC from his role as President of the Midwest region for IPG’s Initiative in Chicago.

“Over the last 30 years, KC has navigated a complete transformation of our industry and evolved into a modern full-service strategy, creative and media agency,” said CEO and Founder Sue Kruskopf, “With Chris’s diverse background and focus on innovation, KC is setting itself up for the next 30 years of transformation.”

Starting his career with the Messner agency in NY, Chris was part of one of the first true digital departments within a 4A’s agency where he worked on MCI WorldCom and Volvo. His other roles have included heading up the Warner-Lambert/Pfizer portfolio at JWT, running Kohl’s and Wendy’s at MRM/McCann, time spent as brand strategist at Scient and an ad tech startup called United Virtualities, and media agency leadership at Mediavest where he ran the Walmart and Walmart.com digital investment. Prior to his most recent stint at Initiative, he spent five years in Asia handling the digital media investment for P&G China in Guangzhou and in Hong Kong as APAC Managing Director at Ogilvy’s performance marketing agency Neo.

“Our clients will immediately benefit from Chris’s focus on innovative media and marketing strategies and his deep experience in account service, strategy, planning, analytics, and technology implementation,” said Kruskopf, “He’s done everything from helping to develop digital products that employ search and social data to helping implement content and UX roadmaps for clients across multiple categories including travel, CPG, B2B, and tech.”

Chris will be an executive leader across all client accounts, overseeing strategy, thought leadership, and investment guardianship while ensuring the agency continues to deliver smart strategies, bold creative and modern media solutions that deliver against client objectives.

“Businesses and brands live in an ever more complex environment. Now more than ever, clients need an agency that is smart, agile and continually exploring fresh new ways to help them connect with their customers,” said Kruskopf, “KC is answering the call by adding a leader willing to push boundaries, evolve and innovate for both our client’s and our agency’s success.”

Why an ancient print ad might be just what we need in advertising today.

 

Photo of Robb Burnham

Robb Burnham, Creative Director

Great ads are timeless. Many of those great ads get even better with age.

Like this ad for the Toyota Land Cruiser. Aside from the sexist bit of copy in the 3rd sentence, this is bolder, more informative and more persuasive than 99.9% of ads you will see today. It’s probably even better than whatever Toyota is saying about today’s Land Cruiser. My guess is it’s something like “There’s no telling how far you will go” or “You have arrived.” (Nope, it’s worse. I just looked it up. They’re going with “The peak of capability and comfort.”)

The copy is brilliant. “The Land Cruiser doesn’t have sleek styling.” I get goosebumps when I read a line like that. But there’s not a client alive today that would approve that copy. And yet, it’s perfect. It’s honest. It’s bold. And it’s true. The way this would work today is the client and agency would sit around the table wringing their hands trying to figure out how to talk around the not-so-sleek looks of the Land Cruiser. Meeting after meeting and revision after revision they’d try to find a way to talk about the styling without admitting the obvious.

So we know what the Land Cruiser doesn’t have, but what does it have? “It’s made of steel, heavily reinforced. held together by nuts and bolts, rivets and welds.” (Copy so good, it almost reads like poetry.) “Not by sheet metal screws.” (A nice swipe at the competition, which I always love.) The ad also goes on to point out there’s a chain connected to the gas cap and oil cap so you won’t lose them. Very smart.

The ad is a joy to read. That’s something I notice about the copy in a lot of older ads. Particularly those from the late 60’s and early 70’s. The copy is natural and conversational. It’s persuasive. It’s sets up a problem, offers a solution and informs the reader. The reader can decide from there if this product is right for them.

Imagine this ad today, but recreated in video and run as pre-roll on YouTube. A simple photo. The camera pans over the vehicle with cut-ins to show the various features the voiceover is describing–a voiceover that is confident, friendly, direct and a matter of fact, but coming off like a conversation you’re having with someone in the know. This ad would stand out, it would be informative, fun to watch and above all else, persuasive. Which is the point of what we do in advertising. I’d buy one.

Now, is this a really great ad? Like one of the best ads of all time? No. In fact it’s no where near my top 50 of all time. But the directness of language, its clarity and honesty as to what the vehicle is and isn’t is so clear. We need more of this direct boldness in advertising today. Tell me exactly what you are and what makes you good. Don’t pull any punches. Don’t try to convince me that you are both capable of off-roading and a comfortable ride. Don’t make your product something it’s not, and don’t apologize for what it is. In a world where you should be zigging while the others are zagging, an approach like this would be very effective today.

It’s also good to note that I saw this ad framed on the wall in the bathroom of a trendy restaurant. So clearly it worked (and still works) with a non-advertising audience as well. I’m not sure exactly how we could collect the data on this ad’s effectiveness and put it in a dashboard. (I’ll leave that in our media team’s capable hands.) But from my perspective that’s some serious liking and sharing of something that ran almost 50 years ago.

Maybe in 50 years someone will go back and frame tweets from a brand and hang them on the bathroom wall of a trendy restaurant. Maybe.