Our growing media team is excited to welcome Alec Cuthbert as our newest Media Planner.

Alec comes to KC Truth with substantial cred, having worked at FRWD@Bain where he learned everything he knows from our own Sr. Media Planner Anne Raymond and Media Director Alex Cullen. Throughout his early advertising and media career, Alec has earned deep experience planning and executing media across a wide variety of channels including OOH, CTV, paid search, paid social, organic social, programmatic display, video and native media. And while, he’s done his fair share of graphic design, working on branding, logos, and ad design, Alec enjoys working on paid search and programmatic the most.

Most recently Alec worked at UNRL, an athleisure clothing company based out of St. Paul, as a Marketing Coordinator where he got a taste of client-side design, marketing and branding. This experience gave him insight into how clients function and how agencies and clients can work better with one another to achieve results. His work at FRWD@Bain involved analyzing data, uncovering insights and executing on them to make small, daily moves that brought long-term success to the client. Much of his time was also spent as the point of contact with client teams where he managed day-to-day ad hoc requests as well as delivered on reporting cadences.

Outside of work, you can find Alec spending time with his partner Katie and their dog (quite the little troublemaker) Nash. You’ll frequently find them exploring a new dog walking path or park, hitting the soccer field together, or enjoying a nice Apothic red wine while watching the newest reality TV show. Alec played soccer in college and still plays to this day, though he’s retired from anything other than “beer leagues.”

Our growing media team welcomes Nina as our newest Media Coordinator!

 

Before joining KC Truth, Nina was a Digital Media Assistant at 10 Missions Media where she honed many of the skills required in the modern media landscape. She set-up and deployed ad campaigns through Google Ad Manager, built out custom client emails using HTML5 and CSS, and analyzed web performance via Google Analytics and Google Search Console. Prior to this, Nina graduated from the University of St. Thomas as part of the resilient class of 2020 with a bachelors degree in Marketing Management.

 

As a media coordinator at KC, Nina will support the media and billing departments by managing insertion orders and proofing media plans, contracts and accounting records. Nina is excited to see the other side of media and learn more about everything that goes into planning and implementing all of our different marketing campaigns.

 

In her free time she enjoy trips to the many state and national parks around the area, finding the best coffee and  food throughout the Twin Cities, listening to and watching all things true crime. She also enjoys shopping at craft fairs, and spending time with friends and family whenever possible.

 

We’re excited to announce Hailey Corcoran as the newest addition to our team of truth-seekers! Hailey will be joining us to help support the McNeilus, Ecolab, Entrust and Plasti Dip businesses as an Account Manager.

Prior to KC Truth, Hailey was with local agency Periscope where she worked predominantly in owned brand packaging development for OTC and CPG clients such as Walgreens and Bernatello’s Foods. Familiar with quick timelines and high regulation industries, she’s armed with a fondness for problem solving and an ability to navigate the varied priorities of her clients’ numerous stakeholders.

At KC, Hailey is excited to continue expanding her knowledge across a variety of advertising mediums. She’s particularly interested in how targeted media can help drive brand recognition and sales for clients.

Outside of the office, Hailey can be found sidewalk shopping aspirational real estate in South Minneapolis, brewery hopping with friends or attempting to replicate the latest Half Baked Harvest recipe.

We can’t wait to introduce Hailey to our clients and hopefully taste test some of these recipes!

 

We are so excited to introduce you to our new Media Coordinator, Isabella Herman!

Isabella recently graduated from the University of Minnesota with a degree in Entrepreneurial Management and minors in Spanish and Sustainability. She has held marketing internships at National Grid Renewables and Contain Inc. where she worked on creative and PR.

As a media coordinator at KC, Isabella will be supporting the media and billing departments by managing insertion orders and proofing media plans, contracts and accounting records.  Isabella is excited to learn all there is to know about media and get a well-rounded view of agency-life here at KC.

In her free time, you can find Isabella in a dance studio, looking for new music, or creating plant-based recipes. She enjoys taking long walks through her neighborhood, going to drag shows, and binge watching terrible reality TV with her roommates/best friends.

Mike Cronin, Director of Strategy

As we all know, great ideas don’t get produced by accident. It takes a concerted effort from all involved. Not the least of which are the clients.

Recently, in MediaPost Agency Daily, our Director of Strategy, Mike Cronin, shared his thoughts on some of the specific client behaviors he’s seen lead to great creative ideas–from “Selling Out” to “Steering Into Fear.” Here’s an excerpt:

 

 

“In advertising, we take almost maniacal pleasure in discovering great ideas. Like bizarro anthropologists, we obsessively hunt these ideas down and study them inside-and-out as though they’re artifacts from an alien world. We salute the insights and creative briefs that inspired them.

What we rarely seem to acknowledge are the clients. Specifically, client behaviors that help enable great ideas.

There are numerous client behaviors we’ve all witnessed when pitching an idea. Whether it’s the basics of open communication, receiving some tough love, or finally agreeing on a creative idea, it’s time we celebrate the counterintuitive practices.”

Read the full article entitled “The Art of Being a Great Client” at MediaPost.

 

 

We are so excited to introduce you to our new Senior Media Planner, Anne Raymond!  Anne is joining KC from the digital marketing agency, FRWD@Bain. Throughout her 4+ years there, Anne has worked as a media planner for more traditional agency clients covering primarily CPG and Restaurant verticals. She has experience in media planning across various channels including OOH, CTV, paid search, paid social, organic social, programmatic display, video and native media. Despite her cross-channel experience, Anne finds programmatic media her true “bread and butter”. She is interested in the variety of formats and targeting capabilities that programmatic display and video platforms offer.

Most recently at FRWD@Bain, Anne has worked as a digital media consultant for a variety of Fortune 500 clients spanning large furniture retailers, insurance companies, etc. This work involved analyzing historical traditional and digital media performance to find areas of optimization and create test plans for messaging strategy, cross-channel funnel strategy, in-platform campaign performance and measurement capabilities.

When Anne isn’t deep in spreadsheets, she enjoys living the downtown life in Minneapolis with her fiancé, Jeff, and her cockapoo, Sophie. You’ll frequently find them exploring the local dog parks, venturing across the Stone Arch Bridge or hitting the Mill City Farmers Market on the weekends.  She also spends a lot of her time in the suburbs with her identical twin sister Sarah. When she’s not hanging out with friends and family, she enjoys doing yoga or riding her Peloton, reading mystery/thriller books and listening to crime podcasts.

Alex Cullen, Media Director

As you may have heard, Google announced that due to advertiser push back their phasing out of cookies would be delayed to late 2023. Frankly, that’s not surprising. Having attended numerous webinars and panel discussions, as well as reading my fair share of industry articles on the topic, it seemed to me as though no one, not even Google had a solution that would work for most advertisers.

Sure, we all know that companies like Google, Facebook and Amazon want to control the world wide web, but advertisers are stepping up and collectively saying for the first time, “This can’t happen.” It’s great to see that it didn’t take anti-trust lobbying and government regulation to at least temporarily prevent this. The good old-fashioned “Will of the people” won the day.

As I’ve previously written, the cookie-less future is something we are tracking very closely, but our clients need not worry. In addition to the myriad types of targeting we leverage (contextual, keyword, etc.) and the way in which we find relevant audiences (panel-based vs. FLoC), we counsel clients on ways they can create deeper and more enriched site experiences for visitors to effectively capture audience information via 1st party pixels.

If you have questions about what this all means for your business and how we can help, please feel free to reach out to us.

 

 

We have a new Finance and Operations Specialist who’s work history is as dynamic as she is!  Anna spent the past 20 years managing boarding kennels for pets, teaching preschool, earning a Bachelor’s in Business Management in her 30’s while raising a family, office management for her husband’s custom millwork company, and most recently dialing in to billing, finance, and operations at two highway heavy road construction companies in Mankato.

Anna is looking forward to working in a creative industry, since her secret passion has always been art.  In fact, she even has a little side-hustle as a henna artist!  She hopes to help the team and our clients maintain consistent and accurate finances and looks forward to digging into the details of processes and collaborating on ways to improve them.

When she’s not counting beans (we promise we gave her a calculator) Anna enjoys escaping to her home in the middle of nowhere with her daughter, their dog Artemis and FOUR cats where they garden (lazily) and play in the woods.  In the “before times” Anna enjoyed hitting up any live music she could find.  Anna told us, “I’m also looking forward to continuing to travel the country for short stays in whatever city my husband happens to be working in!”

 

We couldn’t be happier to welcome Kyle Leisen to our growing team of brilliant media gurus. Kyle joins KC Truth as a digital media planner, a position he is no stranger to. Kyle has been in the media space for almost 5 years, coming from Haworth Marketing & Media located in Minneapolis. He comes to us with years of experience in consumer retail, healthcare and non-profit.  While continuing his role as a media planner, Kyle hopes to bring his expertise and knowledge to our ever-growing media team.

When not heads down in agency life, he likes to spend his time brewery hopping and going on road trips with his partner and two dogs (Willow and Bailey) in their converter van.  We can’t wait to get to know you, Kyle! (and your adorable dogs!) 

 

We are thrilled to announce the appointment of Mike DePauw in the newly created position of Executive Director effective immediately. Mike will work closely with our founder and CEO Sue Kruskopf and the rest of the team to deliver strategy, creative, and media to KC Truth’s clients at a global scale.

“Mike’s strength lies in his versatility and his ability to excel across all facets of the industry,” said founder and CEO Sue Kruskopf. “Mike understands how to build brand momentum and influence action, and will bring his global perspective to the table. We feel strongly that Mike will make an immediate impact on our business, and know he will be a huge asset for our clients in the coming months.”

A seasoned agency veteran, Mike has an undeniable track record of consistently delivering results for global brands and a knack for developing diverse, talented teams within agencies. Most recently, Mike was SVP, Director of Account Leadership at Periscope where he managed key accounts such as UnitedHealth Group, Cox Communications, Bellisio Foods, and Summit Brewing, and more. 

Prior to that, Mike built his career at world-class agencies including Leo Burnett in Italy and Switzerland and Ogilvy in New York and Singapore. During his tenure, Mike directly impacted the business outcomes of Fortune 500 clients and brands including American Express, Moet-Hennessy, Coleman, 7UP, Kraft Foods, Post Cereal, Coca-Cola, General Motors, Allstate Insurance and Philip Morris. 

“There are not many shops out there today that have strategy, media, and creative all under one roof. KC Truth is one of the few, and I am impressed with how they are able to do it all effectively, at global scale no less,” said Mike DePauw. “Big ideas, marketing platforms and communication that cater to human truth and experience drive brands to greater heights. Finding the truth is the core of KC Truth’s ethos and is what drew me to them. I cannot wait to continue shaping brand identities alongside Sue, Mike (Cronin), Robb (Burnham), and the rest of the agency.”