We couldn’t be happier to announce another new addition to our crew of passionate problem solvers here at KC Truth. Welcome to Media Coordinator, Sarah Dybicz. A recent graduate of the University of Minnesota with BA in Strategic Communications, Sarah could also put her minors in graphic design, business management and psychology to good use in the agency. She’s previously held internships at Brew: Creative Media, Minnesota Children’s Museum and Allied Integrated Marketing.

Sarah fosters dogs, has seen over 150 artists in concert, has an irrational phobia of stickers (yes, it’s a thing: pittakionophobia) and her guilty pleasure is the TV show Love Island (the UK version, of course). Sarah has already jumped right in and proven herself to be a wicked smart, invaluable part of our growing modern media team.

We’re deeply proud to announce promotions of two rising stars amongst our talented crew of passionate problem solvers.

Shannon Burgess portrait
Shannon Stark has more than earned her new role as Account Supervisor where she’ll help lead clients with her smart, strategic thinking, positive energy and results focus. And in our ever-growing media department, Nola McDonald has moved deservedly into her new role of Senior Media Planner. 
Nola McDonald portrait
 All of our clients will see immediate business value by tapping into Nola’s adept understanding of — and ability to drive results in — today’s modern media landscape from search to programmatic.

Both of these moves ensure our clients get smart, bold ideas that connect the right message with the right audience at precisely the right time.

We are happy to announce Alexandra Bauch as our new Media Director at KC. Alex comes to us from the global consultancy Bain & Company, which acquired Minneapolis-based digital agency FRWD in 2018. At Bain, Alex spearheaded outcome-based media strategies and measurement programs across omni-channel planning and innovation platforms.

Prior to Bain, Alex was at Best Buy as part of a cross-functional team that developed marketing plans for white label brands and external vendors. She specialized in creating testing, reporting and measurement systems to optimize existing and future programs.

During her time at Haworth Marketing + Media, Alex helped lead three of the agency’s top five clients, focusing on high-ROI driving, digital-first approaches across all marketing initiatives.

Alex’s diverse B2C and B2B client experience includes work across Retail, CPG, Casual Dining, Healthcare and Technology.

As an expert across traditional and new media channels, such as paid search, social media platforms, and programmatic media, Alex is a strong leader in strategy and technical execution, who pushes boundaries towards results. She’s regarded as a creative thinker who enjoys working closely with clients and internal teams to identify communication planning approaches that truly deliver on business goals.

We’re excited to have Alex as part of our crew of smart, bold strategic and creative thinkers. And we can’t wait to introduce her to each of our clients over the coming weeks.

KC is excited to announce the addition of Natalie Maiser to our passionate crew of creative and strategic problem solvers. Natalie joins KC as a Group Account Director to help lead and support all account teams. 

Most recently, Natalie was a Senior Account Director at Periscope where in addition to leading teams across all facets of strategy, creative, media and analytics, she also led the creation of agency talent retention tools aimed at individual professional growth and strengthening agency culture. Some of her clients included Cox Communications, Walgreens, Great Clips, General Mills and Kemps. In addition, she was a pivotal member of the Periscope new business team, as well as the agency advisory board.

Her prior roles include the Minneapolis office of Mirum (previously Digiteria) a global digital agency as well as KNOCK where she worked her way up from a producer to account service on the Target business.

People that know Natalie say she dives in headfirst, is a quick study and a strong strategic thinker. She’s known for her ability to build strong relationships with clients and team members alike, bringing out the best in all those around her. She’s admired for her ability to remain a force of positivity in a multitude of situations — nothing seems to get her down.

We’re looking forward to introducing Natalie to all our clients in the coming weeks.

Morgan Masiak joins KC as a digital media strategist. She spent some time as an analyst for Kohl’s before moving to the Star Tribune, where she brought her analytical skills to the world of programmatic media. From small companies to large corporations to organizations like the Minnesota Timberwolves, she’s helped them all. 

To the ever-changing landscape of digital media, Morgan brings a keen sense of how to get simple, straightforward conclusions from massive amounts of data. She even likes her candy bars simple: dark chocolate with nothing else, please. Morgan is also a dog person. 

Meet our newest KCee—Rowdie Erwin, Digital Media Strategist. Rowdie received his Bachelors in Marketing with a minor in Psychology at Winona State University. Since then, he’s been executing paid-media strategy across a variety of brands and industries, including: Subaru, Target,

3M, Dunn Brothers and Columbia School of Business, to name a few.

Born in Austin, Texas and raised in Saint Paul, Minnesota, Rowdie is always up for new experiences and challenges: he has his belay license from Vertical Endeavors, jumped out of two perfectly good airplanes (sans tandem) in the last five years, and just finished his second half-marathon. Then there’s the near-death experience while working on an oil-rig in West Texas, and the summer he spent bartending weddings (both harrowing events).

Rowdie is excited to continue his career in digital at KC, which he sees as an opportunity to continue sharpening his skills in the ever-important world of programmatic advertising. We’re just as thrilled to have him.

KC rang in the new year with two agency additions who have been bringing fresh perspectives and settling into their new roles in account and media.

Shannon Burgess portrait

Shannon Burgess cut her teeth at CRC Marketing Solutions working on clients such as Ecolab, Nalco Water and UnitedHealthcare, where she gained appreciation for the ever-changing nature of the advertising industry and, as a result, the way people in it are always adapting and growing. True to form, she jumped at the opportunity for a change—and a challenge.

As Account Manager, Shannon looks forward to diversifying her client portfolio and establishing relationships with fellow KCees as well as our ensemble of clients, vendors and agency partners, while the rest of us look forward to having her dog Reese visit KC from time to time.

Nola McDonald portraitOver in the media department, we recently promoted Kaynen Harris to Digital Media Strategist and established Nola McDonald as Media Coordinator. Currently a Business and Marketing student at the University of Minnesota, Nola is excited to finish up her degree this spring while continuing to learn as much as she can about the role media plays in advertising. Between balancing agency life with coursework, you might find Nola twirling baton on the Minnesota Gophers football field—and at the Super Bowl Halftime show this Sunday.

CEO of Kruskopf & Co. to receive the AAF’s Silver Medal Award, recognizing her outstanding contributions to advertising, creative excellence and social responsibility.

Agency owner, small business maven, and Shark Tank survivor Sue Kruskopf is the recipient of the 2017 American Advertising Federation’s Silver Medal Award. She’s only the 6th woman to receive the honor in 58 years. 

Sue Kruskopf 2017 Silver Medal Award Recipient

As one of the first female ad agency CEOs in the Twin Cities, Kruskopf is a pioneer. Kruskopf & Co. is one of the longest running, Certified Woman-Owned and independently owned local agencies. Her agency’s commitment to cutting through BS, finding the truth, and solving problems with smart, bold ideas has led to its recognition by the One Show, Communication Arts, and a Best in Show at The Show. 

But her accomplishments don’t stop there. As a member of the local chapter of Women Presidents’ Organization, Sue contributes what she’s learned along the way with other women business owners to help all women be successful in business.

In support of her Silver Medal nomination, KC’s management team (President Dean Huff and VP Creative Directors Mike Cronin and Robb Burnham) said: 

KC agency staff at event

“As the management team of Kruskopf & Company—two of whom have worked beside Sue for more than 16 years—we have seen firsthand her contributions to Minnesota business and specifically to this advertising community.  She fosters a culture of curiosity, creativity and collaboration that permeates the agency and has led to an enviable employee tenure.”

Kruskopf adds her Silver Medal Award to an already impressive list: Most Innovative Women, Women to Watch, 40 under 40 and The (Real) Power 50.

Celebrations are scheduled to begin in the Truth Bar immediately.

About the Silver Medal Award

Advertising Federation of Minnesota Silver Medal Award Winners plaqueThe AAF’s Silver Medal Award Program was established in 1959 to recognize those who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence, and responsibility in areas of social concern.

Creative Agency Intern Kylah WestermanIf you happen to stop by KC in the next few months, you might catch a glimpse of our new Agency Coordinator Intern, Kylah (not Kayla). If you don’t see her at the front desk, she is most likely color coordinating the eight flavors of La Croix that flood the fridges or juggling the other duties she is tasked with daily.

After graduating early from the University of Wisconsin—Madison with a degree in Communication Arts: Radio, TV and Film, Kylah began studying at Brainco and held a copywriting internship at Griffin Archer before moving on to KC. She hopes to learn as much as she can about how an agency runs and what goes into making great creative, so that someday soon she can be a great Creative herself.

When she is not busy working, going to class or doing homework, you can probably find Kylah kicking back with a puzzle, eating carrots with hummus, or watching TV. She loves Broad City, penguins, shoes, and everything gymnastics. Oh, and advertising. Put advertising first.

Account Supervisor Anne ConleyAnne Conley is a self-proclaimed pizza connoisseur, master eggs-benedict maker (this theory has yet to be proven), and our most recent addition to the Account Management team, working alongside Misty Mathews and Kallie Larson on all things 3M (and more).

After graduating from Loyola University of Chicago with a double major in Marketing and International Business, Anne racked up a depth of experience spanning account and project management, social media strategy, email marketing and more. She has worked with a variety of clients from Wal-Mart to Comcast to Better Oats and is ready to put her impressive arsenal of skills to use as our newest Account Supervisor. She loves working in advertising because it constantly brings new challenges and allows her to find creative solutions to different problems.

When she is not killing it every day at work, Anne can be found drinking craft beer, walking her pitbull Bella, or planning her wedding to her (very) soon-to-be-husband. Congratulations, Anne and welcome to KC!