Chris is a digital native in marketing communications and media and has worked in client and executive leadership roles across the US and Asia for the past 22 years. Prior to joining KC, he was President of the Midwest region for IPG’s Initiative in Chicago.
Starting his career with the Messner agency in NY, Chris was part of one of the first true digital departments within a 4A’s agency where he worked on MCI WorldCom and Volvo. His other roles have included heading up the Warner-Lambert/Pfizer portfolio at JWT, running Kohl’s and Wendy’s at MRM/McCann, time spent as brand strategist at Scient and an ad tech startup called United Virtualities, and media agency leadership at Mediavest where he ran the Walmart and Walmart.com digital investment. Prior to his most recent stint at Initiative, Chris spent five years in Asia handling the digital media investment for P&G China in Guangzhou and in Hong Kong as APAC Managing Director at Ogilvy’s performance marketing agency Neo.
Chris has done everything from helping to develop digital products that employ search and social data to helping implement content and UX roadmaps for clients across multiple categories including travel, CPG, B2B, and tech. His keen focus on innovative media and marketing strategies and his deep experience in account service, strategy, planning, analytics, and technology implementation are invaluable to our clients.