Getting Rugged with Vista Outdoor

KC is thrilled to announce that we have added Utah-based Vista Outdoor to our growing roster of outdoor recreation clients. KC will manage the multi-million dollar media budget for the outdoor sports and recreation company across broadcast, print and digital platforms.

“We were seeking an agency that could help efficiently expand our reach and grow a passionate and enthusiastic audience, as well as a partner that would take a strategic approach to planning our media expenditures,” said Director of Marketing Operations Tom Mara. “We considered several agencies, but KC stood out in analyzing the situation, developing strategy and providing fresh thinking.”

Vista Outdoor, with $2.08 billion in sales, is a leading global designer, manufacturer and marketer of shooting sports and outdoor products, which are sold at leading retailers across North America and worldwide. KC will work with the Shooting Sports segment to reach both current customers and new prospects.

“It is exciting to work with an industry leader like Vista Outdoor as we continue our growth in the outdoor recreation industry,” said KC President Dean Huff. “In developing a plan for Vista Outdoor, we drew on our experience as a full-service agency to create a media strategy that will provide positive return on their marketing investment by helping increase sales of the company’s brands.”