KC Awarded 3M Account for Privacy Films and Screen Protectors — Again

3M Interactive Strategy Minneapolis - Kruskopf
3M Interactive Strategy Minneapolis - Kruskopf

Kruskopf Coontz (KC) has announced that they have recently earned back 3M Specialty Display and Projection, a division of 3M that produces screen protection and privacy solutions for electronic devices. KC will lead the consumer, trade, media and interactive strategy and creative development for the division in 2014.

“Five years ago we did some powerful creative work that accomplished amazing results for 3M Privacy Filters,” said agency founder, Sue Kruskopf. “We couldn’t be more excited to be back on the business again.”

With the heightened awareness by corporations to protect confidential data from electronic hacking, KC will help 3M address another real problem in today’s increasingly mobile-centric world — visual hacking of data that is displayed in plain sight on laptops, tablets and smartphones on a daily basis. Whether it’s on a plane, in a coffee shop, or on a bus, 67% of employees expose sensitive data outside the workplace.

“KC brings an energetic and insightful team focused on delivering results,” said Jessica Walton, Marketing Communications Manager at 3M, “We’re excited to have KC on board.”

KC is currently developing work that will start in February of 2014.