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KC Immerses Itself in Plasti Dip

B2B Marketing Strategy Development -

Kruskopf Coontz (KC) has been awarded work for Plasti Dip International. KC will help develop and execute trade and consumer work for the U.S. based manufacturer of flexible, rubberized coatings.

Plasti-Dip International has grown dramatically in the last few years thanks to a passionate fan base finding and sharing new uses for the product on social media. 

“40 years ago, Plasti Dip started as an easy way to add rubberized grips to tool handles. Now people are using it to customize the look of their cars. And passionate fans are sharing creative uses for the product on Pinterest and Youtube,” said agency founder Sue Kruskopf. “We’re truly excited to immerse ourselves in Plasti Dip, so to speak.”

Development is underway for trade and consumer work that will begin appearing in mid-April in social, digital and print channels. 

“We believe KC is the right partner at the right time,” said Dan Ruege, VP of Sales and Marketing at Plasti Dip International. “They’ve shown us exactly how we can harness the power of our evangelists to help continue growing our brand.”