Career, job, job opening, now hiring, agency, advertising, marketing
The Media Planner is an integral member of the media team, overseeing the creation of communication frameworks that deliver against client goals, trafficking creative, managing optimizations and providing actionable insights in reporting. In addition to supporting a specific roster of clients, the Media Planner will continue to grow their media chops, ultimately working to become an expert in traditional and digital media strategy and execution.

KC’s Media Planner has a strong understanding of the digital media landscape. They are passionate about media and are motivated to drive results for their clients. They are a persuasive storyteller, focused on business outcomes, not just media KPIs. They are a critical thinker who is solution oriented.  They are proficient in media platforms, such as Amazon DSP, Amazon Campaign Manager, Google Ads, Google Analytics, Paid Social, The Trade Desk, etc. and aren’t afraid to learn new platforms and/or tools.

If this sounds like you, please send your resume to: jobs@kctruth.com.

RESPONSIBILITIES

  • Develop tactical and testing recommendations based on approved communication framework and strategy
    • Identify target audiences and analyze their characteristics, behavior and media habits
    • Execute decisions on the best form of media for specific clients and campaigns
    • Clearly defining program objectives, tactics and KPIs
  • Vet, and partner with, new vendors, e.g., media publications, measurement software, etc.
  • Create campaign architecture and traffic campaigns in platforms such as Amazon, Facebook, The Trade Desk and Google Ads
  • Lead day-to-day management of client programs:
    • Manage client/campaign budgets and pacing over year/flights
    • Monitor campaign activity for delivery, ad quality and performance
    • Manage troubleshooting related to campaign, ad serving, creative, or operational issues
    • Analyze campaign data to provide meaningful and actionable insights
      • Identify optimization opportunities to implement on an ongoing basis
    • Effectively manage client relationship and establish trust and credibility

REQUIREMENTS

  • 3+ years’ experience in a relevant media role, with expansive knowledge of traditional and digital media channels
  • Familiarity with campaign evaluation metrics and media buying
  • Working knowledge of analytics tools (e.g., Sellics, SpyFu/ SEMrush, GWI, GfK MRI, MOAT, Nielsen IMS, Pathmatics)
  • Great teammate
  • Ability to work effectively under pressure; able to problem solve
  • Strong analytical and organizational skills; great attention to detail
  • Ability to work independently and drive efforts from start to finish

The Media Planner should align with our KC values:

  • Passionate: Care about KC, what you do and the people here with you
  • Curious: Listen, ask insightful questions, have a point-of-view, learn and grow
  • Collaborative: Be humble, confident, and respectful and assist in generating ideas
  • Resourceful: Willing and able to do what it takes to get the job done right, including asking others for help
  • No BS: Straightforward, authentic, and accountable