KC recently partnered with ONE20, a free membership and new app for professional truck drivers and suppliers. The online community includes truck-safe navigation, exclusive discounts from partners, and insights from fellow drivers on places, amenities and deals that make life on the road more convenient, enjoyable and cost effective.
It all began in February 2016 with the “Truck That” campaign, which has been extremely successful in reaching over 2.1 million truckers monthly, and it will now live permanently in the ONE20 app as a curated social media platform. The platform supports drivers and the everyday issues they face on the road, and it provides a space for them to sound off about life behind the wheel. Truckers are encouraged to share their on-the-road moments on Twitter, Facebook and Instragram using #truckthat.
KC designed an RV wrap to supplement the ONE20 brand launch last month. The guerrilla marketing will reach drivers on the road and at shows, and introduce truckers to the new app. The loud, attention-grabbing wrap taps into the mindset of truckers and inspires drivers to join the trucker community. The RV shows the benefits of a ONE20 membership and how it appeals to their lives on the road, so drivers know they aren’t alone.