We are so excited to introduce you to our new Senior Media Planner, Anne Raymond! Anne is joining KC from the digital marketing agency, FRWD@Bain. Throughout her 4+ years there, Anne has worked as a media planner for more traditional agency clients covering primarily CPG and Restaurant verticals. She has experience in media planning across various channels including OOH, CTV, paid search, paid social, organic social, programmatic display, video and native media. Despite her cross-channel experience, Anne finds programmatic media her true “bread and butter”. She is interested in the variety of formats and targeting capabilities that programmatic display and video platforms offer.
Most recently at FRWD@Bain, Anne has worked as a digital media consultant for a variety of Fortune 500 clients spanning large furniture retailers, insurance companies, etc. This work involved analyzing historical traditional and digital media performance to find areas of optimization and create test plans for messaging strategy, cross-channel funnel strategy, in-platform campaign performance and measurement capabilities.
When Anne isn’t deep in spreadsheets, she enjoys living the downtown life in Minneapolis with her fiancé, Jeff, and her cockapoo, Sophie. You’ll frequently find them exploring the local dog parks, venturing across the Stone Arch Bridge or hitting the Mill City Farmers Market on the weekends. She also spends a lot of her time in the suburbs with her identical twin sister Sarah. When she’s not hanging out with friends and family, she enjoys doing yoga or riding her Peloton, reading mystery/thriller books and listening to crime podcasts.