With student loan debt on the rise, more and more dental school graduates are opting for corporate dentistry, even if they one day dream of owning a private practice. Patterson Dental wanted to reach out to students and new dentists and provide the education and resources they need to prepare for private practice ownership.
Last year we worked with Patterson to help develop and brand D5, a new student outreach program for dental students and recent graduates interested in going into private practice. Patterson Dental works with Dr. David Rice, founder of igniteDDS, to gather expert advice, guidance, and resources for new and aspiring dentists to help them transition into private practice dentistry and inspire them to open their own private practice.
KC designed the D5 logo, wrote press releases, and helped set up accounts on Facebook and Twitter. Chapters are published periodically with advice from dental professionals on hiring a team, joining a private practice, and more.