The 3M™ Paint Defender System offers durable auto paint protection for do-it-yourselfers. The system helps protect a car’s paint against damage from rocks, bugs, salt, sand and more and lasts at least one year. The system sprays on to create a film that is durable, invisible and removable and at a fraction of the cost of expense dealer installed wraps.

KC helped launch the new system with the development of a campaign that dramatized the protective feeling car enthusiasts have about their cars while touting the product’s ease of use.