EpiCor—a product of Cargill—is a one-of-a-kind ingredient that taps the natural power of fermentation to deliver digestive and immune supporting benefits. KC worked on brand strategy and an integrated campaign aimed at increasing awareness of the EpiCor brand and driving sales among vitamin and supplement manufactures. The campaign leveraged our B2C and B2B programmatic digital expertise and included efficient and effective programmatic digital video and banners as well as and selective print. EpiCor is one of several businesses KC works on with Cargill.