LIFEPRINT
INVENTING A NEW BRAND FOR A NEW KIND OF HEALTH CARE SYSTEM
LOGO
OUTDOOR
BROCHURE
Lifeprint, part of OptumHealth, is a new concept in healthcare for the elderly and chronically ill. KC launched the Lifeprint “healthcare reinvented” concept, developing the brand logo, identity, brand awareness campaign, sales tools and clinical support materials. With KC’s help, Lifeprint was able to guide its patients to greater independence.
OTHER WORK
About
Kruskopf & Company (KC Truth) is a full-service digital agency in Minneapolis offering advertising and brand creative, strategy, media, and content in search, social, video, audio, display, print and beyond.
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