Bell Aquaculture, an industry leader in Recirculating Aquaculture Systems (RAS), needed help branding and launching a premium packaged fish product. Through our Truth Process, we uncovered the primary challenge was consumer’s lack of understanding of fish production methods due to misleading or false claims made by many competitors. KC developed an entirely new brand, including name, logo, packaging, and advertising designed to raise awareness of the issues with other fish production methods and position Sterling Waters as the Purest Fish On Earth.