Making prescriptions an easier pill to swallow

DailyMed™ revolutionized the distribution of prescription medications by innovating a technology that enabled local pharmacies to pre-sort a customer’s multiple medications into easy-to-manage, single-dose packets. This minimized confusion and human error, creating peace of mind for people on multiple prescription meds. Designed to be tagged with local pharmacy information, our campaign grabbed attention for DailyMed by using humor to effectively tap into the often overwhelming feeling people get when trying to manage multiple medications on their own.