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Super Bowl, HealthPartners and Lizzo: Feeling “Good As Hell”

KC had not one, but two commercials air during the Super Bowl. We worked on the 15-second spots as part of an ongoing campaign for HealthPartners, and it was a treat to watch the ads premiere during the big game on Sunday. As a Minnesotan agency advertising for a Minnesotan healthcare organization, we were excited to feature local hip-hop queen Lizzo and her upbeat track “Good As Hell” in both spots. And we aren’t the only ones celebrating.

Did you miss the game? You can watch our HealthPartners spots and dance to Lizzo right here: