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KC has been selected to develop the brand strategy and identity for the Advanced Robotics for Manufacturing Institute in Pittsburgh. The purpose of the Institute is to use robotics to make American manufacturing more competitive with other countries while continuing to grow good-paying jobs, along with innovation and education in robotics and related automation technologies.

The organization was launched with an $80M grant from the Department of Defense, and hopes to secure another $175M in private funding from industry leaders to join as members.

The launch for the new brand work will be in November.