Truth Workshop™
An agile approach to strategic alignment
Part brand strategy session, part therapy session
Finding it hard to align your team around a vision for your brand? Struggling to satisfy differing ideas, shifting goals, and strong opinions to move forward? A Truth Workshop™ is the secret weapon you need to get everyone aligned and inspired.
What is a Truth Workshop™?
A Truth Workshop™ is an all-day, off-site session, often held in our Truth Bar, where we bring an integrated agency team of brand strategy, creative and media leaders together with key stakeholders from your organization for a moderated discussion to uncover truths, unravel business challenges, and unlock opportunities to propel your brand forward.
- Uncover truths that unlock your brand potential
- Align disparate stakeholders around a single vision
- Rally and inspire your entire organization
Everyone has a voice
Our team leads a candid, thoughtful conversation from an objective point of view. We open by sharing insights and information gleaned from our own (or preexisting) analysis. We then spend most of the time capturing key issues, concepts and ideas around your brand, your category, and your target audiences.
We allow the freedom of ideas and opinions to be heard while giving everyone—whether product or brand marketers, sales leaders, technologist, engineers, or C-suite company leaders—insight into the challenges their colleagues across the organization face.
The power of simplification
The magic happens near the end of the day when we have everyone make the difficult choice of selecting only a few key ideas and issues they view as the most important to be addressed for the brand. Often this is where a previously scattered team begins to coalesce. While there are no answers yet, there is a newfound feeling of clarity and shared purpose created in having gone through this process of simplification together.
Inspiring a vision for the future
After the Truth Workshop™, the agency team prioritizes and refines everything we gathered while adding insights informed from our own expertise, experience and outside perspective. We then deliver back to you a rough map and the building blocks for the future of your brand. Our focus them moves to creating a Core Truth (or purpose) and an Ethos that provides both the vision and inspiration for where the brand can go.
Every client we’ve worked with has benefited from the experience in some way or another. And many have told us that the Truth Workshop™ was one of the best decisions they’ve made for their brand.
What you get
Truth Workshops™ are tailored to your needs and can include any or all of the following inputs and deliverables:
Align on goals and perform a light preliminary analysis of brand, category and audience
All-day moderated session with a multidisciplinary group of stakeholders from your team and ours at Truth Bar
Brand platform and messaging framework based on insights distilled from workshop
Inspiring narrative expression of your brand platform to rally your team around the brand
Creative explorations designed to express the brand tone, look and feel in an ad-like object
