About KC Truth


Find Truth.
Fight BS.
Be remarkable.

KC Truth is an independent agency based in Minneapolis, Minnesota. We are relentlessly dedicated to pushing brands to find their truth and rebel against convention. We use the combined power of smart strategy, modern media and bold creative to help our clients accomplish the remarkable.


What makes us remarkable

If you ask our clients what makes KC Truth special, in addition to the people and culture, these are some things you might hear.

Finding truth

Relentless dedication to uncovering truths that unlock a brand’s potential. (see Truth Workshop™, Truth Bar)


We simplify the complex and cut through the BS that gets in the way. It’s hard-wired in our culture and values.

Boutique service

Independent and woman-owned since 1988 with reliably attentive and agile client service.

Global scale

Member of 90+ agency network across 30 countries providing added scale, expertise & market intelligence.

Unmatched resources

Premium audience profiling, data analytics and innovative media planning and buying tools.

Results driven

Commitment to measuring and optimizing to drive real business value for clients.


Expertise born from hard work

We weren’t born yesterday. Our people have the experience—with clients both big and small— solving the seemingly unsolvable, whether it’s creating engaging consumer work or simplifying a complex B2B challenge.


  • 3M
  • General Mills
  • Cargill
  • Epicor
  • New Heritage Feed Co.
  • Plasti Dip
  • Post Cereals
  • No Name Steak
  • Sports Shake


  • Twin Cities Orthopedics
  • HealthPartners
  • UnitedHealthcare
  • Optum
  • Patterson Dental
  • 3M Dental


  • 3M
  • Advanced Robotics for Manufacturing
  • Cargill
  • McNeilus
  • Oshkosh Corporation


  • Cost Cutters
  • Sonus Hearing Centers
  • Becker Furniture World


  • 3M Paint Defender
  • BMW of Minnetonka
  • Motorwerks BMW
  • Plasti Dip


  • Entrust


  • Godfrey Pontoons
  • Omnia Fishing
  • Polaris Adventures

Financial Services

  • Ameriprise Financial
  • Transamerica Retirement Solutions

Non Profit

  • Advanced Robotics for Manufacturing
  • Wilder Foundation


Ideas only we could dream up

Beyond traditional agency services, we’ve developed special offerings our clients love. Each was born of truth and our passion for creating remarkable ideas together.

Truth Workshop

Part brand strategy session, part therapy session designed specifically to align and inspire clients and their disparate stakeholders.

The Truth Bar

A members-only space dedicated to finding truth and sharing ideas. For clients, their teams, agency employees and special guests. No BS allowed. Learn more


Integrated, really

When our strategy, creative, and media minds work as one, we are unstoppable—creating a unified solution that’s greater than the sum of its parts. Even clients that don’t tap into all our capabilities benefit from our integrated expertise.

Smart Strategy

  • Brand Strategy
  • Engagement Strategy
  • Journey Mapping
  • Research + Analysis
  • Digital, Social, Mobile Strategy
  • Audience Research + Development
  • Communications Planning
  • Tracking Studies + Research
  • Market Analysis + Positioning
  • Cultural Insights
  • Ethnographic Research

Bold Creative

  • Brand Ethos + Persona + Voice
  • Advertising Concepts + Copywriting
  • Digital Creative Development
  • Art Direction + Design
  • Digital Video + Television
  • Streaming Audio + Radio
  • Digital Outdoor + Out-of-home
  • Content + SEO + SEM Writing
  • Collateral Creative + Production
  • Brand Guideline Creation
  • Web Design + Content
  • UX Consultation + Design
  • Brand Identity + Logo Design
  • Infographics + Iconography
  • Art Buying + Print Production

Modern Media

  • Programmatic Experts
  • Behavioral Targeting + Retargeting
  • IP Targeting + Geotargeting
  • Paid Social + Digital
  • Paid Search + Keyword Strategy
  • Print + Out-of-home
  • Internet Video + Television
  • Streaming Audio + Radio
  • Audience + Market Prioritization
  • Audience Segmentation + Analysis
  • Psychographic + Demographic Profiles
  • Advanced Analytics + Insights
  • Customized Dashboards + Reporting
  • Real-time Optimization
  • User Tracking + Monitoring
  • Campaign Measurement + Analysis
  • Competitive Tracking + Analysis
  • Social + Content Strategy
  • Influencer + Blogger Programs
  • Social Research + Insights


Work with people you love to work with

Sue Kruskopf

Founder + CEO

Mike DePauw

Executive Director

Mike Cronin

VP, Director of Strategy

Robb Burnham

VP, Executive Creative Director

Alex Cullen

VP, Director of Media


Select Member of Global Network of Over 100 Independent Agencies
Certified Women Owned Business – WBENC
Fastest Growing Private Companies – Minneapolis St. Paul Business Journal

Find your truth