AGENCY OVERVIEW
Kruskopf & Company is a full service brand and advertising agency located in Minneapolis, Minnesota. We cut the BS, find the truth and deliver smart, bold ideas for our clients in digital, social, video, print and beyond. In an increasingly complex marketing environment, simplicity is our weapon of choice. So put simply, we apply the fundamental principles of effective advertising using the most advanced digital tools and techniques available today.
OUR OFFICES
Truth Bar: For Truthful Conversations. No BS Allowed.
AGENCY SERVICES
We are a full-service, digital-enabled advertising and brand agency with strategic, creative, media and production services integrated in-house. Our clients get access to over 30 years of agency experience, intelligence and expertise delivered with the efficiency, energy and entrepreneurial urgency of a startup.
STRATEGY & BRAND PLANNING
Smart people developing sound, relevant brand strategies and messaging platforms.
Brand Strategy
Brand Research & Analysis
Digital, Social, Mobile Strategy
Audience Research & Analysis
Communications Planning
Targeting Development
Co-Branded Strategy & Execution
Creative Brief Development
Messaging & Brand Platform Development
Campaign Tracking Studies & Research
Competitive + SWOT Analysis
Complete Account Management Services
CREATIVE & PRODUCTION SERVICES
Bold ideas crafted and executed by a respected team of creatives from concept through production.
Brand Ethos, Persona & Voice
Digital Display/Banners
Digital Creative Development
Advertising Concepting & Copywriting
Art Direction + Design
Digital Video + Television
Streaming Audio + Radio
Digital Outdoor & Out-of-Home
Content, SEO & SEM Writing
Amazon A+ Page Development
Collatoral Creative & Production
Brand Guideline Creation
Web Design + Redesign
UX Consultation + Design
Brand Identity + Logo Design
Infographics + Iconography
KCX: Quick-Turn Production Studio
Art Buying + Print Production
MEDIA PLANNING & BUYING
Full planning, placement, management and monitoring services to get your message to the right people at the right time, effectively and efficiently.
Programmatic Experts
Behavioral Targeting + Retargeting
IP Targeting + Geotargeting
Paid Social + Digital
Paid Search + Keyword Strategy
Print & Out-of-Home
Internet Video + Television
Streaming Audio + Radio
Audience + Market Prioritization
Audience Segmentation & Analysis
Psychographic + Demographic Audience Profiles
Target Audience Development
REPORTING & ANALYTICS
Experts at pouring over data to deliver useful insights that can be acted upon.
Advanced Analytics + Insights
Customized Dashboards + Reporting
Real-time Optimization
Predictive Modeling
User Tracking + Monitoring
Campaign Measurement + Analysis
Competitive Tracking + Analysis
SOCIAL STRATEGY & CONTENT
Developing a strong paid and earned social media strategy and content plan.
Social + Content Strategy
Community + Crisis Management
B2B Social Strategy + Management
Influencer + Blogger Programs
Social Research + Insights
Content Creation + Production
Social Tracking + Monitoring
Full Service. No added BS.
FINDING THE TRUTH
Smart, bold ideas don’t just happen by accident. At KC, we’ve developed a proven process called Finding the Truth. It helps simplify complex business problems for our clients and their brands, and forms the backbone of all the work we create. As part of the process clients often find a Truth Workshop to be incredibly valuable.
THE TRUTH PROCESS
Truth Workshop: Part Strategy Session. Part Therapy Session.
WE ARE NOT A ONE-TRICK PONY
Every client is unique. So we’ve intentionally built a diverse consumer and B2B portfolio across a variety of industry categories. Unravelling complex business challenges like those in healthcare and financial markets? Check. Developing engaging consumer work in automotive, outdoor recreation, food and beverage industries? Check. Something completely different? Our team has the experience and expertise to help.
A FEW OF OUR CLIENTS
THE LEADERSHIP TEAM
Our leadership team is a band of renegades from renowned agencies who bring considerable experience working on some of the best brands in the world. In addition to leading development of strategic and creative direction for our clients, they’ve dedicated themselves to shaping an agency culture that breeds curious, collaborative, creative minds who deliver smart, bold ideas for our clients.
SUE KRUSKOPF
CEO / Queen Bee
KC Truth | Kruskopf & Company
DEAN HUFF
President /
Fearless Leader
KC Truth | Kruskopf & CompanyFearless Leader
ROBB BURNHAM
VP, Creative Director / BS Detector
KC Truth | Kruskopf & Company
MIKE CRONIN
VP, Creative Director /
Geek in Residence
KC Truth | Kruskopf & CompanyGeek in Residence
JEANNETTE TSCHIDA
Media Director /
New Media Guru
KC Truth | Kruskopf & CompanyNew Media Guru
About
KC is an agency that cuts through the BS, finds the truth and builds great brands with smart, bold ideas in digital, social, broadcast, print, and beyond.
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