About KC Truth


Find Truth.
Fight BS.
Be remarkable.

KC Truth is an independent agency based in Minneapolis, Minnesota. We are relentlessly dedicated to pushing brands to find their truth and rebel against convention. We use the combined power of smart strategy, modern media and bold creative to help our clients accomplish the remarkable.


What makes us remarkable

If you ask our clients what makes KC Truth special, in addition to the people and culture, these are some things you might hear.

Finding truth

Relentless dedication to uncovering truths that unlock a brand’s potential. (see Truth Workshop, Truth Bar)


We simplify the complex and cut through the BS that gets in the way. It’s hard-wired in our culture and values.

Boutique service

Independent and woman-owned since 1988 with reliably attentive and agile client service.

Global scale

Member of 90+ agency network across 30 countries providing added scale, expertise & market intelligence.

Unmatched resources

Premium audience profiling, data analytics and innovative media planning and buying tools.

Results driven

Commitment to measuring and optimizing to drive real business value for clients.


Integrated, really

When our strategy, creative, and media minds work as one, we are unstoppable—creating a unified solution that’s greater than the sum of its parts. Even clients that don’t tap into all our capabilities benefit from our integrated expertise.

Smart Strategy

  • Brand Strategy
  • Engagement Strategy
  • Journey Mapping
  • Research + Analysis
  • Digital, Social, Mobile Strategy
  • Audience Research + Development
  • Communications Planning
  • Tracking Studies + Research
  • Market Analysis + Positioning
  • Cultural Insights
  • Ethnographic Research

Bold Creative

  • Brand Ethos + Persona + Voice
  • Advertising Concepts + Copywriting
  • Digital Creative Development
  • Art Direction + Design
  • Digital Video + Television
  • Streaming Audio + Radio
  • Digital Outdoor + Out-of-home
  • Content + SEO + SEM Writing
  • Collateral Creative + Production
  • Brand Guideline Creation
  • Web Design + Content
  • UX Consultation + Design
  • Brand Identity + Logo Design
  • Infographics + Iconography
  • Art Buying + Print Production

Modern Media

  • Programmatic Experts
  • Behavioral Targeting + Retargeting
  • IP Targeting + Geotargeting
  • Paid Social + Digital
  • Paid Search + Keyword Strategy
  • Print + Out-of-home
  • Internet Video + Television
  • Streaming Audio + Radio
  • Audience + Market Prioritization
  • Audience Segmentation + Analysis
  • Psychographic + Demographic Profiles
  • Advanced Analytics + Insights
  • Customized Dashboards + Reporting
  • Real-time Optimization
  • User Tracking + Monitoring
  • Campaign Measurement + Analysis
  • Competitive Tracking + Analysis
  • Social + Content Strategy
  • Influencer + Blogger Programs
  • Social Research + Insights


Ideas only we could dream up

Beyond traditional agency services, we’ve developed special offerings our clients love. Each was born of truth and our passion for creating remarkable ideas together.

Truth Workshops

Part brand strategy session, part therapy session designed specifically to align and inspire clients and their disparate stakeholders.

The Truth Bar

A members-only space dedicated to finding truth and sharing ideas. For clients, their teams, agency employees and special guests. No BS allowed. Learn more


Expertise born from hard work

We weren’t born yesterday. We have the experience—with clients both big and small— solving the seemingly unsolvable, whether it’s creating engaging consumer work or simplifying a complex B2B challenge.


  • 3M Privacy Filters
  • New Heritage Feed Co.
  • Plasti Dip
  • Mythic Paint
  • I See Me!
  • Cost Cutters
  • Surfacequest
  • Sonus
  • Fuji Ya


  • Twin Cities Orthopedics
  • HealthPartners
  • UnitedHealthcare
  • Optum
  • Patterson Dental
  • 3M Dental
  • MyWonderfulLife
  • Wilder Foundation
  • Prairie Stone Pharmacy
  • Evercare – UHG
  • LifePrint


  • McNeilus
  • Oshkosh
  • Advanced Robotics for Manufacturing
  • 3M

Food & Beverage

  • Cargill
  • EpiCor
  • Post / Three Sisters Cereals
  • No Name Steaks
  • Sterling Waters
  • Betty Crocker Kitchens
  • Sport Shake
  • Simon Delivers


  • Plasti Dip
  • 3M Paint Defender
  • Motorwerks BMW
  • BMW of Minnetonka


  • Entrust
  • Field Nation
  • Telex
  • Zubie


  • Omnia Fishing
  • Polaris Adventures
  • Godfrey Pontoons

Financial Services

  • Ameriprise Financial
  • Transamerica Retirement Solutions


Work with people you love to work with

Sue Kruskopf

Founder + CEO

Mike DePauw

Executive Director

Mike Cronin

VP, Director of Strategy

Robb Burnham

VP, Executive Creative Director

Alex Cullen

Director of Media


Select Member of Global Network of Over 100 Independent Agencies
Certified Women Owned Business – WBENC
Fastest Growing Private Companies – Minneapolis St. Paul Business Journal

Find your truth