Changing the conversation around farmed fish

Bell Aquaculture, an industry leader in Recirculating Aquaculture Systems (RAS), needed help branding and launching a premium packaged fish product. Through our insights process, we uncovered the primary challenge: Consumers (even health conscious consumers who are highly aware of sustainability issues around food) have a complete lack of understanding of fish production methods due to misleading or false claims made by many competitors. So we developed a new brand, including name, logo, packaging, and advertising designed to raise awareness of the issues with other fish production methods and position Sterling Waters as the Purest Fish On Earth