Helping an old brand flex in a new era.

Plasti Dip is a flexible, peelable, rubberized coating originally developed over 40 years ago to coat tool handles. Now, thanks to fans who’ve invented entirely new uses for Plasti Dip from customizing cars to craft projects, Plasti Dip is selling more than ever. KC has helped Plasti Dip grow from an old-school product to a fresh and engaging brand. By channeling their most loyal, creative and eccentric fans—and lovingly dubbing them “Dipheads”—we have developed a brand personality that is original, fun and a little quirky.