WE BELIEVE MEDIA HAS THE POWER TO TRULY MOVE PEOPLE
Media is most effective when you capture attention at key moments of emotional and rational decision making to build brand momentum and move people to action. While media consumption has indeed become increasingly fragmented, our ability to reach and target consumers with exacting efficiency has also blossomed.
PEOPLE, NOT PROFILES
BRINGING THE AUDIENCE TO LIFE
To enable authentic human connections, we create vibrant personas that illuminate your audience: their passions, pain points, their purchase habits. Basically, we get to know real things about their real lives using advanced tools and technology to build a truly vivid picture of your target.
MEETING PEOPLE WHERE THEY’RE AT
CREATING MEANINGFUL CONNECTIONS
We use this these insights into the day-to-day experience of a person in order to design a customer journey. A journey can be mapped a few different ways, but whatever path we choose, our goal is to uncover the important moments in their lives where a brand can connect in a meaningful way.
RIGHT MESSAGE. RIGHT MEDIUM. RIGHT MOMENT.
ALIGNING CONTENT TO BEHAVIOR
With true understanding of our persona and journey, we design a strategic media blueprint to map messages and media to desired behaviors in order to pull the target audience through the marketing funnel and deliver against agreed upon KPI’s. Translation: engage them, persuade them, and move them to convert.
Ready for us to design your next media plan?
About
Kruskopf & Company (KC Truth) is a full-service digital agency in Minneapolis offering advertising and brand creative, strategy, media, and content in search, social, video, audio, display, print and beyond.
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