3M Denture Attachement System

The power of demonstration

3M asked KC to develop a consumer campaign for a dental implant product that had traditionally been marketed toward dentists. We crafted a comprehensive campaign that put a consumer-friendly face on the product — starting with changing the name. The work was anchored by a campaign video that used pure demonstration to effectively convey the product’s benefits without getting into the gory details (a big challenge with a medical procedure).

Services Provided

  • Creative
  • Media
  • Strategy

Brand Campaign