3M Privacy Filters

Iconic ideas for an iconic brand.

Our relationship with 3M™ Privacy Filters has spanned many years and covers the gamut including communications planning, campaign development, media planning and buying. Early on the agency helped coin the term  “visual hacking” to dramatize the very real risk of not protecting the private information on your screen from prying eyes. Since then, it has been an iconic central idea in most of the work we create.

Services Provided

  • Creative
  • Media
  • Strategy

Digital

Web & Social

Digital

Videos

3M Privacy Filters – “Middle seat”
3M Privacy Filters – “Whack-a-mole”
3M Comply – “Attachment System”

Digital

Display

Digital

Influencer Content

“Visual Hacking Prank” with Jack Vale

Experiential

Marketing

Digital

Product Videos

3M

Results

Protected millions of screens from visual hackers by getting 3M seen.

4x
Increase in lead generation
52%
Reduction in cost-per-click
180%
Higher click through than industry benchmark