Creating a catalyst for robotics innovation

Advanced Robotics for Manufacturing (ARM), a Carnegie Mellon non-profit, is a government-funded organization tasked with bringing together the best and brightest public and private sector companies to accelerate growth in US-based manufacturing and workforce development. As the catalyst of this movement, ARM needed a brand worthy of their cause. KC Truth developed a distinctive logo, brand identity system, and brand expressions designed to tell their story and acquire new members to join them in their mission.