ENTRUST
Launching a brand to new heights
In the sprawling category of payment, identity, and data security with many larger, better funded competitors, KC Truth delivered brand growth for Entrust by outsmarting, not outspending, the competition. While competitors focused on touting specs and features, we focused on building an elevated, distinctive brand platform.
“Securing a World in Motion” addressed our audiences’ concern about how, in a constantly evolving security environment, they can protect and accelerate their organization’s growth. Our multiyear campaign was developed and launched through a highly targeted, omni-channel approach that efficiently found the right audience at the right time with the right message to deliver success.
Integrated Campaign
Results
By marrying a powerful creative platform with a modern omni-channel media approach, we delivered year-over-year results.
Integrated “Securing a World in Motion” brand platform drove awareness and growth and continues to be the foundation for the brand today.
Increase in brand awareness
Increase in brand consideration
Increase in conversion
Strategy
Right message, right moment
To reach Entrust’s C-suite decision maker audience, we developed profiles, customer journeys and a full-funnel integrated plan designed to outsmart, not outspend the competition.
Audience persona
Used world-class data and analytics resources to create a clear picture of C-suite decision maker audience.
Customer journey
Mapped customer journey and key decision moments to media consumption habits.
Full-funnel planning
Developed strategic blueprint for high-level view of messaging, channels and KPIs across all marketing activities.
Media
Global omni-channel media
Executed an efficient modern media plan that showed up where the audiences were with creative that demanded their attention.
Creative
Launch foundations
Launched the new brand with powerful internal campaign design to rally the organization around their new brand mission.
Creative
Brand launch
Introduced “Securing a World in Motion” brand platform with a global campaign to drive awareness and consideration.
Creative
Brand sustaining
Continually evolving and optimizing the campaign for specific audiences while remaining true to the “Securing a World in Motion” platform.
