Entrust

Relaunching a global brand in a big way.

Entrust Datacard was one of the world’s largest manufacturers of printers for secure financial cards and passports. It was also one of the world’s foremost experts in cybersecurity for protecting data, payments and identities. They needed a rebrand that could unify these two sides of the business and a relaunch campaign to introduce the new brand in a world that was digitally transforming at an alarming rate. Our strategy, media and creative platform centered their new brand around enabling trust.

Services Provided

  • Creative
  • Media
  • Strategy

Rebrand

Logo

Rebrand

Internal Campaign

Rebrand

Digital

Rebrand

Brand Videos

“Keeping the World Moving” – Global Brand Launch Video
“More Than a Name” – Brand Announcement Video
“Todd” – Brand Reveal Teaser Video

Entrust

Results

A unified brand platform that drove awareness and growth and continues to be a foundation for work today.

40%
Increase in brand awareness
37%
Increase in site traffic
127%
Above planned traffic goal