Relaunching a global brand in a big way.

Entrust Datacard was one of the world’s largest manufacturers of printers for secure financial cards and passports. It was also one of the world’s foremost experts in cybersecurity for protecting data, payments and identities. They needed a rebrand that could unify these two sides of the business and a relaunch campaign to introduce the new brand in a world that was digitally transforming at an alarming rate. Our strategy, media and creative platform centered their new brand around enabling trust.