Crowning the new King of the Lake

The pontoon market was a sea of sameness. Too many brands, offering too little differentiation, resulting in low awareness and almost no loyalty for any. This was proven out when we uncovered that the number one search term for pontoons prior to our work was “Sea Ray pontoons.” While Sea Ray had a strong brand recognition in boating, they didn’t make a pontoon. So our agency mission was to do for Godfrey pontoons what Harley did for motorcycles. To own an attitude that no other pontoon brand could own. Our work positioned Godfrey as the ultimate in luxury, craftsmanship and performance while also being the perfect vessel for good, old-fashioned, unapologetic fun