- A KC Truth Brand

Solving life's biggest challenge: death.

You know what they say, “If you want to do something right, you have to do it yourself.” The funeral industry was old, tired and due for a revolution. So the agency created My Wonderful Life from the ground up to challenge the status quo. Funerals don’t have to be stodgy affairs nobody wants to attend. They should be true celebrations. And they should match the personality–and wishes–of the person whose life is being celebrated.

The funeral industry wasn’t going to revolutionize itself, so we did it ourselves. We developed the brand and the entire digital experience which included inspiration, ideas and a paid service to enable people to capture and share their final wishes and most cherished memories with their loved ones. And it worked. My Wonderful Life didn’t just grab the attention of the entire industry, it eventually landed our agency founder CEO on Shark Tank.

Services Provided

  • Creative
  • Media
  • Strategy

Digital Experience

App, Website and Social


Paid Social

Social Content

Shareable Videos



Brand-wrapped hearse