Making a name for a brand with no name.

When No Name Steaks approached KC Truth, they were little more than a brand of frozen, boxed steak with an enthusiastic cult following. But to anyone outside this small, loyal group, No Name just sounded like generic, low-grade, frozen meat. To appeal to the masses and bring them into the  fold, our campaign focused on retelling the legendary story of the brand from its origins in a small, local butcher shop. Over a number of years our brand work successfully reframed No Name as “butcher quality” meats–growing the product line and driving retail sales.