Plasti Dip

Helping an old brand flex in a new era.

Plasti Dip is a flexible, peelable, rubberized coating originally developed over 40 years ago to coat tool handles. Now, thanks to fans who’ve invented entirely new uses for Plasti Dip from customizing cars to craft projects, Plasti Dip is selling more than ever. KC has helped Plasti Dip grow from an old-school product to a fresh and engaging brand. By channeling their most loyal, creative and eccentric fans—and lovingly dubbing them “Dipheads”—we have developed a brand personality that is original, fun and a little quirky.

Services Provided

  • Creative
  • Media
  • Strategy

Digital

Videos

Creating a unique brand voice for a product not known for subtlety.

“Colors”
“Muscle Car”
“Chameleon”

Digital

Online Experience

Digital

Animated Display

Getting car enthusiasts to switch out their look.

Digital

Animated Display

Reaching crafty audiences with a new product.

Digital

Social Media

Driving engagement by inspiring #dipheads to share content.

Experiential

Trade Show

Targeting top buyers from hardware and automotive retailers.

Plasti Dip

Results

Flexing our muscle

5x
Increase in Return on Ad Spend (ROAS)
42%
Decrease in Ad Cost of Sales
15%
Increase in average weekly sales