Shaking up a legacy sport drink brand

Facing deep competition from newer juice-based energy drinks, Sport Shake came to KC Truth to see if they could shake something up for their legacy sports beverage brand. Fortunately, we saw Sport Shake had something their competition didn’t: a truly unique taste and a rich heritage straight from the 70’s. We put it front and center, creating a new face for the brand at sampling events. “The Coach” gave the brand new life and kids loved him – not to mention the free sample they get in exchange for a pushup or burpee.