Sterling Waters
Changing the conversation around farmed fish
Bell Aquaculture, an industry leader in Recirculating Aquaculture Systems (RAS), needed help branding and launching a premium packaged fish product. Through our insights process, we uncovered the primary challenge: Consumers (even health conscious consumers who are highly aware of sustainability issues around food) have a complete lack of understanding of fish production methods due to misleading or false claims made by many competitors. So we developed a new brand, including name, logo, packaging, and advertising designed to raise awareness of the issues with other fish production methods and position Sterling Waters as the Purest Fish On Earth
![](https://kctruth.com/wp-content/uploads/2023/11/logo_SterlingWaters.jpg)
Branding
Naming and Logo Design
![](https://kctruth.com/wp-content/uploads/2023/11/SterlingWatersLogo-1-1024x267.jpg)
Branding
Package Design
![](https://kctruth.com/wp-content/uploads/2023/11/SterlingWaters_Packaging_Salmon-1024x791.jpg)
![](https://kctruth.com/wp-content/uploads/2023/11/SterlingWaters_Packaging_Cod-1024x791.jpg)
![](https://kctruth.com/wp-content/uploads/2023/11/SterlingWaters_Packaging_Snapper-1024x791.jpg)
Brand Campaign
Digital Video
![](https://kctruth.com/wp-content/uploads/2023/11/SterlingWatersBannerAd2040418.gif)
![](https://kctruth.com/wp-content/uploads/2023/11/SterlingWatersBannerAd1040418.gif)
Brand Campaign
Trade Magazine
![](https://kctruth.com/wp-content/uploads/2023/11/SterlingWaters_YouWouldntDrink_Magazine-887x1024.jpg)
![](https://kctruth.com/wp-content/uploads/2023/11/SterlingWatersADLOBS1_dropshadow-798x1024.jpg)
![](https://kctruth.com/wp-content/uploads/2023/11/SterlingWatersADLOBS2_dropshadow-798x1024.jpg)