Sterling Waters
Changing the conversation around farmed fish
Bell Aquaculture, an industry leader in Recirculating Aquaculture Systems (RAS), needed help branding and launching a premium packaged fish product. Through our insights process, we uncovered the primary challenge: Consumers (even health conscious consumers who are highly aware of sustainability issues around food) have a complete lack of understanding of fish production methods due to misleading or false claims made by many competitors. So we developed a new brand, including name, logo, packaging, and advertising designed to raise awareness of the issues with other fish production methods and position Sterling Waters as the Purest Fish On Earth

Branding
Naming and Logo Design

Branding
Package Design



Brand Campaign
Digital Video


Brand Campaign
Trade Magazine


