Twin Cities Orthopedics
Ready. Set. TCO.
In a crowded healthcare marketplace, our challenge was to make Twin Cities Orthopedics (TCO) the first name Millennial moms think of for orthopedic care for their children and loved ones. We succeed in breaking though the noise by creating an unignorable, digital-first integrated campaign with a powerful hook: ”Ready. Set. TCO.”
Integrated Campaign
Results
Always-on omni-channel media amplified by unignorable creative successfully reached Millennial Moms and drove clinic visits.
Increase in brand awareness
Increase in unique reach
Increase in patient self-referral
STRATEGY
Breaking through to Millennial Moms
In a saturated healthcare market, we broke through with an integrated strategy that tapped into the mind of our audience and delivered a clear brand promise for TCO.
Truth Workshop
Our Truth Workshop provided a collaborative approach that ensured alignment of key stakeholders to key audience, brand and category insights.
Audience Profile
To add additional depth to the insights from the Truth Workshop, our team built out audience profiles highlighting demographics, attitudes and behaviors of our Millennial Moms.
Integrated Brief
The resulting integrated brief created a clear path forward inspiring the development of media + creative work that reached moms with the right message in the right place.
MEDIA
Digital-first, omni-channel approach
Our omni-channel approach focussed on digital tactics to efficiently create impact and sear the TCO brand into the minds of our audience.
Creative
Delivered the right hook
Bold creative amplified the effectiveness of the media by creating a memorable brand hook: “Ready. Set. TCO.”
