Twin Cities Orthopedics

Ready. Set. TCO.

In a crowded healthcare marketplace, our challenge was to make Twin Cities Orthopedics (TCO) the first name Millennial moms think of for orthopedic care for their children and loved ones. We succeed in breaking though the noise by creating an unignorable, digital-first integrated campaign with a powerful hook: ”Ready. Set. TCO.”

Services Provided

  • Brand Strategy
  • Campaign Creative Development
  • Campaign Measurement + Analysis
  • Content, SEO & SEM Writing
  • Digital Outdoor + Out-of-Home
  • Digital Video + Television
  • Media Planning + Activation
  • Psychographic + Demographic Profiles
  • Streaming Audio + Radio

Integrated Campaign


Always-on omni-channel media amplified by unignorable creative successfully reached Millennial Moms and drove clinic visits.

Increase in brand awareness
Increase in unique reach
Increase in patient self-referral


Breaking through to Millennial Moms

In a saturated healthcare market, we broke through with an integrated strategy that tapped into the mind of our audience and delivered a clear brand promise for TCO.

Truth Workshop

Our Truth Workshop provided a collaborative approach that ensured alignment of key stakeholders to key audience, brand and category insights.

Audience Profile

To add additional depth to the insights from the Truth Workshop, our team built out audience profiles highlighting demographics, attitudes and behaviors of our Millennial Moms.

Integrated Brief

The resulting integrated brief created a clear path forward inspiring the development of media + creative work that reached moms with the right message in the right place.


Digital-first, omni-channel approach

Our omni-channel approach focussed on digital tactics to efficiently create impact and sear the TCO brand into the minds of our audience.

Connected TV
Podcast + Radio
Digital Out-of-Home
Paid Social
Paid Search


Delivered the right hook

Bold creative amplified the effectiveness of the media by creating a memorable brand hook: “Ready. Set. TCO.”

“Hockey, Soccer, Pickleball” – :30 Video
“Ready. Set. TCO.” – Out-of-Home
“Ready. Set. TCO” – Paid Social