Putting a face on independence.

Vimient is a service designed to help seniors live independently longer through connected technology in the home and phone-based guidance from trained wellness coaches. We created a campaign designed to show how Vimient can relieve burden from caregivers while helping their aging loved ones stay in their homes and connected to their cherished memories and lives they’ve built. The work included an emotionally powerful testimonial video, along with a landing page and sales enablement materials.