Try our test kitchen for brand innovation.


Hi Land O’Lakes Team,

As a woman born and raised right here in your back yard and as founder of a woman-owned agency with over 35-years of experience working on great Minnesota brands like yours, I felt it was about time we met.

It’s hard to fathom that we haven’t worked together yet, because I truly believe KC Truth has the capabilities, culture and people with the right experience to make us a perfect fit for any challenge Land O’Lakes can throw our way. But as Grandma always told me, the proof is in the pudding.

So, to give you a taste of how we work, I’m putting my money where my mouth is and offering Land O’Lakes a complimentary Truth Workshop. Bring your team and one of your toughest business challenges to our Truth Bar where we can begin helping you unravel issues and reveal opportunities to propel your brand forward.

Best of all, we’ll have had a chance to get to know each each other better. We’re ready whenever you are. So please, call 612-801-5379 or email me anytime. We can chat through the details and get started right away.

-Sue Kruskopf, CEO

Get a taste of how we work with a complimentary Truth Workshop.

Let us put our experience to work for you.

+

B2B + TECHNOLOGY

Using data-driven insights to fuel growth

We’re adept at delivering the insight-driven B2B brand work required to fuel awareness, engagement and sales of complex technology-driven businesses (such as Winfield United). Our work for Entrust continues to deliver year-over-year increases across these key KPIs. View case study >

Over two years, our campaigns have delivered increases in the key KPI’s of brand awareness and consideration which has driven exponential gains in purchase intent.
52%
Increase in brand awareness
75%
Increase in consideration
350%
Increase in purchase

FOOD + ANIMAL NUTRITION

Elevating emotion in the business of nutrition

We’ve created integrated B2C and B2B campaigns that show a deep appreciation for some of your key focus areas at Land O’Lakes including food ingredients, animal nutrition and agriculture. We know how to reach people in their hearts and minds and eventually their wallets.

Cargill

Getting results with B2B that speaks to humans. See work >

EpiCor

Introducing the world to an epic new health ingredient. See work >

New Heritage Feed Co.

Hatching an innovative new feed brand from scratch. See work >

PURPOSE-BASED WORK

Building brands that inspire change

We love building brands that drive momentum behind causes (like your own initiative around bringing broadband to rural communities). For the Advanced Robotics for Manufacturing Institute (ARM), we built a brand that became the leading catalyst for innovation in robotics to bring advanced manufacturing jobs back to America.

CPG EXPERIENCE

Bringing consumer expertise to the table

The strategic, creative and media minds at KC Truth bring a wealth of experience solving big problems with bold ideas for some of the world’s most recognizable CPG brands.

We can’t wait to do remarkable things together with Land O’Lakes.