5 Common Fetishes of the Advertising Professional

You know you’re guilty of some of these

In advertising, we’re open to trying new things. But not every whim is a good one. In this article, posted on Muse by Clio, I attempt to capture the most egregious fetishes—or fetish-like behaviors—I’ve observed in the business over the years. Like this one:

Technophilia (or) Titillation stemming from worship of and submission to trending technology and social platforms.

Read all about the 5 fetishes here.