KC Truth Adds Director of Business Development
After recent win streak, Minneapolis agency welcomes Amber Luebke in new role to pursue even more remarkable clients and drive business growth.
MINNEAPOLIS, MN—After a string of new business wins including Minnesota Public Radio, University of St. Thomas and Twin Cities Orthopedics, independent agency KC Truth is adding a new face to accelerate growth. Amber Luebke has taken on the newly created role of Director of Business Development at KC Truth. Amber will work closely with founder and CEO Sue Kruskopf and the rest of the team to uncover new opportunities to deliver integrated strategy, creative and modern media services for a diverse set of clients across channels, categories, and continents.
Founder and CEO, Sue Kruskopf said, “Business development is one of the most critical parts of an agency’s success, and it’s something we have done quite well for the last 30 years. Amber’s braininess and chutzpah will get us into new areas of growth which makes me very excited about the future of KC.”
Amber’s braininess and chutzpah will get us into new areas of growth which makes me very excited about the future of KC.– Sue Kruskopf, CEO
Amber brings with her a large background of experience in sales development, CPG sales leadership and business development across multiple CPG channels. She’s worked with a broad base of retail partners such as Target, Kroger, Best Buy, Amazon and Walgreens.
While at GE Lighting, Amber led a team of business development managers tasked with breaking into new channels after advancements in lighting technology changed the sales cycle and corresponding market opportunities. This work contributed significantly to the company’s smart home retail portfolio and footprint.
Recently, Amber worked at 1440 Foods where she leveraged her expertise to expand distribution of Sports & Active Nutrition brands including Pure Protein, MET-Rx, and Body Fortress across a strategic base of Mass and Food retailers.
Their philosophy of finding the truth fits perfectly with my curious problem-solving nature.Amber Luebke, Director of Business Development
“I’m constantly asking myself, where is the growth,” said Luebke, “I was drawn to KC Truth because they have global agency expertise with the personal touch of a boutique firm, which enables them to think more creatively about solving client problems. Their philosophy of finding the truth fits perfectly with my curious problem-solving nature. And I can’t wait to get our Truth Workshop in front of clients looking to quickly inspire and rally teams around a new brand vision.”