Minneapolis, December 12, 2022 – Independent agency KC Truth is announcing a new client win today. Long-standing Minnesota public media organization, Minnesota Public Radio, chooses KC Truth to help grow their brand awareness among a younger and more diverse audience. MPR brands include MPR News, The Current, and YourClassical.
“We’re excited for our new partnership with MPR,” said Sue Kruskopf, CEO, KC Truth. “Our core philosophy of finding the truth aligns perfectly to the work they do every day in giving people access to the truth.”
“We’re thrilled to bring KC Truth on board as our media agency and expect this partnership will help grow and diversify our audience. We also are looking forward to advancing our new mission with this partnership, ‘Creating the future of public media by amplifying voices to inform, include, and inspire’. We’re confident their partnership will engage our audiences in compelling and innovative ways,”Carmen Johnson, SVP of Audience Development and Chief Marketing Officer
“We’re taking a human-centered approach to media targeting and activation,” said Alexandra Cullen, Director of Media and Analytics, KC Truth. “One of our media team’s greatest strengths is our ability to identify unique ways to target and reach audiences through test and learn. As we bring new audiences into the mix for MPR, we’re looking forward to exploring emerging platforms and innovative media solutions. It’s an exciting time to be a part of MPR and support them during their period of digital transformation and changing demographics”
With the addition of MPR, KC Truth is on winning streak, having just recently added the University of Saint Thomas and Twin Cities Orthopedics to an impressive list of national and regional clients.