As we all know, great ideas don’t get produced by accident. It takes a concerted effort from all involved. Not the least of which are the clients.
Recently, in MediaPost Agency Daily, I shared my thoughts on some of the specific client behaviors I’ve seen lead to great creative ideas–from “Selling Out” to “Steering Into Fear.” Here’s an excerpt:
In advertising, we take almost maniacal pleasure in discovering great ideas…What we rarely seem to acknowledge are the clients. Specially, client behaviors that help enable great ideas.
Read the full article entitled “The Art of Being a Great Client”