It’s an understatement to say that the pandemic has changed how business operates. It has forced all of us into a state of rapid evolution. And as an agency, we’ve embraced it. We adopted new tools and adapted processes on a dime.
Some of these changes have had unexpectedly positive results. Our communication has been richer, our work has been even more efficient. Every function of the agency—media planning and buying, creative and production, strategy and client service—is now being flawlessly performed by our team from their virtual offices, kitchen tables, backyards and, in some cases, hidden away from their toddlers and spouses in a bathroom.
But there remained one nagging question to answer. And it dealt with our core—and arguably most valuable—agency offering. What about Truth Workshops?
Our Truth Workshops rely on an engaged group of people working together in a unique atmosphere toward common understanding. There can be up to 20 participants to wrangle, including cross-functional representatives from the client and agency teams. They take place at the agency’s Truth Bar—a space purposely built to encourage this kind of fruitful collaboration and chosen precisely because it takes people outside their usual routine.
It’s a full day of active, stimulating work. We scribble furiously on whiteboards scattered throughout the room, capturing thoughts, ideas and issues as they occur. We walk the room, talk things through, consider various points of view. At the end, we vote on priorities. Everyone has had a voice. Everyone is in it together. We’re aligned and moving in the same direction. It’s part strategy session, part therapy session.
So here’s the question: Is a Truth Workshop possible in a world where participants can’t be physically together in the Truth Bar? Where they’re sitting in their own homes (or potentially hidden in their bathrooms)? Can this unique atmosphere be recreated virtually?
The answer: We’re going to try.