News

It’s Valentine’s Day season and our clients have fallen in love… with geofencing. In the pursuit of capturing the hearts of our target audiences, we’ve discovered that one of the most effective Cupid’s arrows in our quiver is reaching consumers precisely where and when their interest peaks. In today’s fast-paced world of marketing, where connections […]

At KC Truth, we’ve always believed that building a brand starts with more than just an impression – it starts with capturing attention. And now we have deeper evidence. Initial findings show that leveraging an emerging class of “Attention Metrics” can drive key brand measurements such as awareness, perception, and familiarity. Attention Metrics go deeper […]