We couldn’t be happier to announce another new addition to our crew of passionate problem solvers here at KC Truth. Welcome to Media Coordinator, Sarah Dybicz. A recent graduate of the University of Minnesota with BA in Strategic Communications, Sarah could also put her minors in graphic design, business management and psychology to good use in the agency. She’s previously held internships at Brew: Creative Media, Minnesota Children’s Museum and Allied Integrated Marketing.

Sarah fosters dogs, has seen over 150 artists in concert, has an irrational phobia of stickers (yes, it’s a thing: pittakionophobia) and her guilty pleasure is the TV show Love Island (the UK version, of course). Sarah has already jumped right in and proven herself to be a wicked smart, invaluable part of our growing modern media team.

Alex Bauch, Media Director

While it is scary to think how a cookie-less world will create an even higher wall around the gardens of Facebook, Google, Amazon, etc. it is the right time for marketers to work together to challenge the status quo; to push for greater standardization and communication around relevance and control, in an effort to minimize misconceptions of the role data sources play today.

Relevant advertising isn’t going anywhere, but the accuracy of cookies has long been debated – recent studies have shown that 75% of cookies on mobile devices are rejected 1 and even basic demographic information, like gender or age, are misattributed over 30% of the time.2

Relevance, choice and control for the consumer/customer are the highest priorities for KC Truth. This is why we choose partner platforms like the Trade Desk, who are leaders within the data management space. The majority of ad impressions that are served through the Trade Desk do not rely on cookies, instead opting to use newer identity solutions to reach audiences.

Beyond using the Trade Desk, KC has deep experience at leveraging other cookie-less tactics such as targeting based on contextual or keyword data, directly purchasing inventory from relevant publishers, running ads on Social Media sites (where users are self-identifying their interests, purchase habits, job function, etc.) and for our B2B clients, account-based marketing tactics.

While it may seem like a daunting task, KC is committed to finding new ways, and improving existing solutions, we can create meaningful and relevant connections between our clients and their customers in a cookie-less world.

1 Tracking Cookies are Dead: What Marketers Can Do About It

2 Does Programmatic Advertising Have a Targeting Problem? An Investigation

Kruskopf & Company currently has an opening for an Account Manager. KC is an agency that cuts through the BS and uncovers truths in order to create meaningful connections for brands with their customers to drive business growth. We also happen to have the ultimate conference room, our Truth Bar.

We love energetic and ambitious people because that’s who we are as KC’s. We are looking for a smart, driven, individual with three to five years of experience. You can manage multiple client projects, create order out of chaos and you are able to develop relationships that build both the client’s and the agency’s business. We require that you will have worked in an agency environment and that you love being involved in advertising and media that highlight smart and bold creative with an eye on results driven outcomes

If this sounds like you, read on and send your resume to: jobs@kctruth.com.

RESPONSIBILITES

  • Client/Team Relationship
    • Quickly understand the client’s business in order to jump in and take ownership over projects and assignments
    • Report to the Account Supervisor, and work closely with the account team to understand needs and opportunities available
    • Build and maintain strong working relationships with all clients
    • Assist development and ongoing management of communications plans
    • Maintain strategic focus in all communications
    • Set goals and track results
    • Work with multiple clients while always making each feel as if they are our only client
    • Proactively manage client expectations
  • Communication
    • Simplify complex challenges into understandable ideas for all agency departments to act upon
    • Clearly recap key decisions and changes to create not only client alignment but provide a direction for internal team
    • Manage and distribute client status documents
    • Organize and communicate information following agency process, helping to set up all departments to do their best
    • Update supervisor on all issues or challenges within the client-agency relationship
  • Financial/Administrative
    • Partner with Project Management to ensure that projects are implemented on time and within budget
    • Help in providing budget management and billing accuracy
    • Document changes in scope and communicate budget consequences
    • Assist in new business presentations as requested
    • Look for ways to provide more value to our clients and grow and expand the relationship

The Account Manager should align with our KC values:

  • Passionate: Care about KC, what you do and the people here with you
  • Curious: Listen, ask insightful questions, have a point-of-view, learn and grow
  • Collaborative: Be humble, confident, and respectful and assist in generating ideas
  • Resourceful: Willing and able to do what it takes to get the job done right, including asking others for help
  • No BS: Straightforward, authentic, and accountable

We’re deeply proud to announce promotions of two rising stars amongst our talented crew of passionate problem solvers.

Shannon Burgess portrait
Shannon Stark has more than earned her new role as Account Supervisor where she’ll help lead clients with her smart, strategic thinking, positive energy and results focus. And in our ever-growing media department, Nola McDonald has moved deservedly into her new role of Senior Media Planner. 
Nola McDonald portrait
 All of our clients will see immediate business value by tapping into Nola’s adept understanding of — and ability to drive results in — today’s modern media landscape from search to programmatic.

Both of these moves ensure our clients get smart, bold ideas that connect the right message with the right audience at precisely the right time.

We are happy to announce Alexandra Bauch as our new Media Director at KC. Alex comes to us from the global consultancy Bain & Company, which acquired Minneapolis-based digital agency FRWD in 2018. At Bain, Alex spearheaded outcome-based media strategies and measurement programs across omni-channel planning and innovation platforms.

Prior to Bain, Alex was at Best Buy as part of a cross-functional team that developed marketing plans for white label brands and external vendors. She specialized in creating testing, reporting and measurement systems to optimize existing and future programs.

During her time at Haworth Marketing + Media, Alex helped lead three of the agency’s top five clients, focusing on high-ROI driving, digital-first approaches across all marketing initiatives.

Alex’s diverse B2C and B2B client experience includes work across Retail, CPG, Casual Dining, Healthcare and Technology.

As an expert across traditional and new media channels, such as paid search, social media platforms, and programmatic media, Alex is a strong leader in strategy and technical execution, who pushes boundaries towards results. She’s regarded as a creative thinker who enjoys working closely with clients and internal teams to identify communication planning approaches that truly deliver on business goals.

We’re excited to have Alex as part of our crew of smart, bold strategic and creative thinkers. And we can’t wait to introduce her to each of our clients over the coming weeks.

KC is excited to announce the addition of Natalie Maiser to our passionate crew of creative and strategic problem solvers. Natalie joins KC as a Group Account Director to help lead and support all account teams. 

Most recently, Natalie was a Senior Account Director at Periscope where in addition to leading teams across all facets of strategy, creative, media and analytics, she also led the creation of agency talent retention tools aimed at individual professional growth and strengthening agency culture. Some of her clients included Cox Communications, Walgreens, Great Clips, General Mills and Kemps. In addition, she was a pivotal member of the Periscope new business team, as well as the agency advisory board.

Her prior roles include the Minneapolis office of Mirum (previously Digiteria) a global digital agency as well as KNOCK where she worked her way up from a producer to account service on the Target business.

People that know Natalie say she dives in headfirst, is a quick study and a strong strategic thinker. She’s known for her ability to build strong relationships with clients and team members alike, bringing out the best in all those around her. She’s admired for her ability to remain a force of positivity in a multitude of situations — nothing seems to get her down.

We’re looking forward to introducing Natalie to all our clients in the coming weeks.

Morgan Masiak joins KC as a digital media strategist. She spent some time as an analyst for Kohl’s before moving to the Star Tribune, where she brought her analytical skills to the world of programmatic media. From small companies to large corporations to organizations like the Minnesota Timberwolves, she’s helped them all. 

To the ever-changing landscape of digital media, Morgan brings a keen sense of how to get simple, straightforward conclusions from massive amounts of data. She even likes her candy bars simple: dark chocolate with nothing else, please. Morgan is also a dog person.