Psst, are you the next Media Coordinator at KC Truth?

Let’s cut to the chase. Here are the perks:

  • “Keep it Flexy” Hybrid Schedule:
    • Work from home, in office or at our agency Truth Bar. (Yes, an actual bar. Free bevs and use for personal events. It’s the ultimate conference room.)
  • “Treat Yo’ Self” Time Off Policies:
    • Generous personal and volunteer days, summer hours and holiday time off so you can live an actual life and recharge your idea factory
  • “InCOMParable” Comp Package:
    • Hello, you get hiring bonus. Pays out after six months,
    • Super competitive and humane health benefits for you and the fam
    • Generous allowances for remote office setup, monthly phone/internet, professional growth and education

Sound good? Let’s talk business:

We seek a No BS individual with a diverse background and experience in both traditional and digital media. Must be able to juggle multiple client projects and create order out of chaos. It also doesn’t hurt to be good at darts, bowling, and spikeball, and it helps if you know how to properly pour wine for our CEO.

The Media Coordinator plays a critical role in the media department, helping to support the team across multiple functions. In addition to supporting the team, the Media Coordinator will become an expert in traditional and digital media planning, buying and execution.

KC’s Media Coordinator has a strong interest in, and familiarity with media planning. They are a critical thinker and are solution oriented.  they are familiar with media platforms , as Google Ads, Google Analytics, Paid Social and aren’t afraid to learn new platforms and/or tools.

Got skills?

  1. 0-2 years’ experience in a relevant media role, with expansive knowledge of traditional and digital media channels
  2. Familiarity with campaign evaluation metrics and media buying
  3. Working knowledge of analytics tools (e.g., Sellics, SpyFu/ SEMrush, GWI, MRI Simmons, MOAT, Nielsen IMS, Pathmatics)is a huge plus!
  4. Media certifications, such as Google Ads and Google Analytics are preferred
  5. Self motivated: Persistence is at your core and you set your own internal goals and objectives. Dive into the weeds, roll up your sleeves, and do work that needs to get done.
  6. Sound judgement: Making wise decisions and identifying root causes of issues. Thinking strategically and separating what is a priority.
  7. Good communication: Being a good listener and communicating in a way that is concise and articulate.
  8. Make an Impact: You like to make a difference and inspire and mentor others. You focus on strong performance over process.
  9. Innovative: You challenge prevailing assumptions and suggest better solutions.
  10. Courageous: You say what you think and take smart risks. Stand up for yourself and KC Truth.
  11. Entrepreneurial: Good at prospecting, networking, agency promotion and cultivating new relationships.
  12. Positivity: You’re a positive force inside KC, motivated to help the agency grow and it’s staff succeed.

With great perks, come great responsibilities

  • Managing client budgets and aligning with in-platform spending
    • Working with the accounting team to confirm pacing and reconcile discrepancies
  • Supporting digital strategist in executing media plans in platform
  • Monitoring campaign activity for delivery, ad quality, performance, and optimization opportunities
  • Assisting media team with various projects, such as audience segmentation, competitive analysis, reporting, etc.
  • Learning as much as possible
    • How media channels can effectively contribute to the overall media strategy and customer journey
    • How media campaigns can be measured
    • How to optimize media tactics based on client objectives
    • How to navigate the ins and outs of Excel and PowerPoint

Enough about you, let’s talk about us:

BOTH of us. You and KC Truth.

As you can tell, we are an agency that cuts through the BS. At our core, we exist to uncover truths in order to create meaningful human connections between brands and their customers in order to drive business growth.

We are passionate, collaborative, curious, bold, no BS, and persistent. But to us, these values are not just words hanging in a lobby or listed in an employee manual.​ They are the real actions and the attitudes that we value in each other.​ We love when true individuals contribute to our culture and push us forward every day by embodying these values in their own unique ways.

Does it sound like we may have a future together?

If so, please send your resume to jobs@kctruth.com.

Meet you at the Truth Bar.

Our team is growing, and we’re excited to introduce our new Media Supervisor, Megan Buchite! Megan comes to KC Truth with both agency and in-house marketing experience and most recently was a Digital Media Specialist for an e-commerce retail company. Megan has worked in a wide variety of client verticals ranging from auto shops to beauty brands and loves being in a field that allows her to continually learn about new industries, business and topics.

Megan comes to us with experience in campaign ideation, media planning, and implementation across various channels including CTV, paid search, organic social, paid social, programmatic display, event marketing, video and native media. She loves using a variety of channels in a campaign, while continually analyzing results and trends to optimize performance resulting in real brand impact.

When Megan isn’t dreaming up strategy and implementation planning, she enjoys spending time with her loved ones, her cats Neville and Norman, and her pup, Louie. You can often catch them at the dog park, on an off-leash hiking trail, or relaxing at one of the many dog-friendly breweries in the Twin Cities. When she’s not on the go she can most often be found snuggled with Lou on the couch reading a new thriller or watching the latest viral show on Netflix.

 

We’re thrilled to introduce you to the latest addition to our expanding client service team, Account Director, Randy Cunningham. Randy is a proven thinker and doer who brings infectious energy to his work, using his natural optimism and curiosity to build strong relationships with clients and become an expert in their businesses. With professional experience in advertising, activation and retail marketing, he is deeply rooted in pushing brands forward with unique and flawlessly executed brand experiences.

Highlights from Randy’s career include the opening of a new flagship store for Cox Communications, one of the country’s largest Telecom companies, as well as the launch of an award-winning statewide safe voting campaign for the Minnesota Secretary of State’s office during the COVID-19 pandemic. Randy has also worked across categories to tell stories for a wide variety of respected brands including UnitedHealth Group, Great Clips, St. Jude Children’s Research Hospital, CH Robinson, OneAmerica, Bellisio Foods and Subway Restaurants.

Randy received BAs in journalism/strategic communications and political science from the University of Wisconsin–Madison. Outside of work, Randy is a sports nut — the more obscure the better. He is team captain to one of Minneapolis’ finest rec broomball teams and also throws lead for his local Feather Bowling team.

 

Our growing media team is excited to welcome Alec Cuthbert as our newest Media Planner.

Alec comes to KC Truth with substantial cred, having worked at FRWD@Bain where he learned everything he knows from our own Sr. Media Planner Anne Raymond and Media Director Alex Cullen. Throughout his early advertising and media career, Alec has earned deep experience planning and executing media across a wide variety of channels including OOH, CTV, paid search, paid social, organic social, programmatic display, video and native media. And while, he’s done his fair share of graphic design, working on branding, logos, and ad design, Alec enjoys working on paid search and programmatic the most.

Most recently Alec worked at UNRL, an athleisure clothing company based out of St. Paul, as a Marketing Coordinator where he got a taste of client-side design, marketing and branding. This experience gave him insight into how clients function and how agencies and clients can work better with one another to achieve results. His work at FRWD@Bain involved analyzing data, uncovering insights and executing on them to make small, daily moves that brought long-term success to the client. Much of his time was also spent as the point of contact with client teams where he managed day-to-day ad hoc requests as well as delivered on reporting cadences.

Outside of work, you can find Alec spending time with his partner Katie and their dog (quite the little troublemaker) Nash. You’ll frequently find them exploring a new dog walking path or park, hitting the soccer field together, or enjoying a nice Apothic red wine while watching the newest reality TV show. Alec played soccer in college and still plays to this day, though he’s retired from anything other than “beer leagues.”

Psst, are you the next Media Supervisor at KC Truth?

Let’s cut to the chase. Here are the perks:

  • “Keep it Flexy” Hybrid Schedule:
    • Work from home, in office or at our agency Truth Bar. (Yes, an actual bar. Free bevs and use for personal events. It’s the ultimate conference room.)
  • “Treat Yo’ Self” Time Off Policies:
    • Generous personal and volunteer days, summer hours and holiday time off so you can live an actual life and recharge your idea factory
  • “InCOMParable” Comp Package:
    • Hello, you get hiring bonus. Pays out after six months,
    • Super competitive and humane health benefits for you and the fam
    • Generous allowances for remote office setup, monthly phone/internet, professional growth and education

Sound good? Let’s talk business:

We seek a No BS individual with a diverse background and experience in both traditional and digital media. Must be able to juggle multiple client projects and create order out of chaos. It also doesn’t hurt to be good at darts, bowling, and spikeball, and it helps if you know how to properly pour wine for our CEO.

 

The Media Supervisor is an integral member of the media team, overseeing the creation of communication frameworks that deliver against client goals. The Media Supervisor will work collaboratively with internal teams and our clients to develop digital strategies and work independently to manage the execution, optimization and reporting on those strategies. In addition to supporting a specific roster of clients, the Media Supervisor will continue to grow their media chops, ultimately working to become an expert in traditional and digital media strategy and execution.

 

KC’s Media Supervisor has a strong understanding of the media landscape. They are passionate about media and are motivated to drive results for their clients. They are a persuasive storyteller, focused on business outcomes, not just media KPIs. They are a critical thinker who is solution oriented. They are proficient in media platforms, such as Amazon DSP, Amazon Campaign Manager, Google Ads, Google Analytics, Paid Social, The Trade Desk, etc. and aren’t afraid to learn new platforms and/or tools.

 

 

Got skills?

  1. Minimum of a Bachelor’s degree, preferably in Communications, Marketing or similar.
  2. 5-7 years marketing communications experience with minimum of two years supervising direct reports.
  3. Self motivated: Persistence is at your core and you set your own internal goals and objectives. Dive into the weeds, roll up your sleeves, and do work that needs to get done.
  4. Sound judgement: Making wise decisions and identifying root causes of issues. Thinking strategically and separating what is a priority.
  5. Good communication: Being a good listener and communicating in a way that is concise and articulate.
  6. Make an Impact: You like to make a difference and inspire and mentor others. You focus on strong performance over process.
  7. Innovative: You challenge prevailing assumptions and suggest better solutions.
  8. Courageous: You say what you think and take smart risks. Stand up for yourself and KC Truth.
  9. Entrepreneurial: Good at prospecting, networking, agency promotion and cultivating new relationships.
  10. Positivity: You’re a positive force inside KC, motivated to help the agency grow and it’s staff succeed.

With great perks, come great responsibilities

  • Develop tactical and testing recommendations based on approved communication framework and strategy
    • Identify target audiences and analyze their characteristics, behavior and media habits
    • Execute decisions on the best form of media for specific clients and campaigns
    • Clearly define program objectives, tactics and KPIs
  • Vet, and partner with, new vendors, e.g., media publications, measurement software, etc.
  • Lead day-to-day management of client programs:
    • Manage client/campaign budgets and pacing over year/flights
    • Mange in-platform optimizations across Paid Social, Paid Search and Programmatic
    • Monitor campaign activity for delivery, ad quality and performance
    • Manage troubleshooting related to campaign, ad serving, creative, or operational issues
  • Analyze campaign data to provide meaningful and actionable insights
  • Identify optimization opportunities to implement on an ongoing basis
  • Effectively manage client relationship and establish trust and credibility
  • Be an active contributor to new business pitches

 

Enough about you, let’s talk about us:

BOTH of us. You and KC Truth.

As you can tell, we are an agency that cuts through the BS. At our core, we exist to uncover truths in order to create meaningful human connections between brands and their customers in order to drive business growth.

We are passionate, collaborative, curious, bold, no BS, and persistent. But to us, these values are not just words hanging in a lobby or listed in an employee manual.​ They are the real actions and the attitudes that we value in each other.​ We love when true individuals contribute to our culture and push us forward every day by embodying these values in their own unique ways.

Does it sound like we may have a future together?

If so, please send your resume to jobs@kctruth.com.

Meet you at the Truth Bar.

We have an exciting new addition to our growing Strategy Team at KC Truth. Say hello to Bret Herzog. Bret joins us in the newly created role of Director of Insights and Engagement where he’ll help our clients build deeper human connections with customers across the journey by illuminating truths that enable more profound, holistic engagement plans.

Not only does Bret have a gift for herding cats (literally-he’s got two at home), he also has a strategic mind that can make sense of the insights, trends, and shifting cultural landscape without forgetting that—despite all the numbers—we’re talking to real people with real emotion. Thanks to his considerable experience with Fortune 500 brands at agencies like Periscope and Colle+McVoy, Bret joins us with an arsenal of tools and tricks of the trade to help the strategy be smarter, the media more impactful, and the creative bolder.

We’re truly excited for the value Bret can bring to all our clients’ businesses.

 

 

In a 2019 EY report it’s estimated that only 20% of funded companies have a female founder.  While it shows some progress, it shines a brighter light on the work that still needs to be done to close this gap.  When Sue Kruskopf founded her agency in 1988 she was part of a much smaller percentage of female founders.

Recently, Sue spoke with Candice Georgiadis, founder of Digital Day Agency, to answer the question “what are the five things you need to thrive and succeed as a female founder”.  Here’s an excerpt:

 

 

“I think so few women started agencies back then for a few reasons. One, they had no mentors. All agencies were led by middle-aged white guys. Only one agency at the time had a woman in a leadership position: Fallon McElligott Rice (Nancy Rice), and they were a big disruptor at the time. I wanted to be like Nancy Rice!

 

 

Read the full article Female Founders: Sue Kruskopf of KC Truth On The Five Things You Need To Thrive and Succeed as a Woman Founder

 

Our growing media team welcomes Nina as our newest Media Coordinator!

 

Before joining KC Truth, Nina was a Digital Media Assistant at 10 Missions Media where she honed many of the skills required in the modern media landscape. She set-up and deployed ad campaigns through Google Ad Manager, built out custom client emails using HTML5 and CSS, and analyzed web performance via Google Analytics and Google Search Console. Prior to this, Nina graduated from the University of St. Thomas as part of the resilient class of 2020 with a bachelors degree in Marketing Management.

 

As a media coordinator at KC, Nina will support the media and billing departments by managing insertion orders and proofing media plans, contracts and accounting records. Nina is excited to see the other side of media and learn more about everything that goes into planning and implementing all of our different marketing campaigns.

 

In her free time she enjoy trips to the many state and national parks around the area, finding the best coffee and  food throughout the Twin Cities, listening to and watching all things true crime. She also enjoys shopping at craft fairs, and spending time with friends and family whenever possible.

 

We’re excited to announce Hailey Corcoran as the newest addition to our team of truth-seekers! Hailey will be joining us to help support the McNeilus, Ecolab, Entrust and Plasti Dip businesses as an Account Manager.

Prior to KC Truth, Hailey was with local agency Periscope where she worked predominantly in owned brand packaging development for OTC and CPG clients such as Walgreens and Bernatello’s Foods. Familiar with quick timelines and high regulation industries, she’s armed with a fondness for problem solving and an ability to navigate the varied priorities of her clients’ numerous stakeholders.

At KC, Hailey is excited to continue expanding her knowledge across a variety of advertising mediums. She’s particularly interested in how targeted media can help drive brand recognition and sales for clients.

Outside of the office, Hailey can be found sidewalk shopping aspirational real estate in South Minneapolis, brewery hopping with friends or attempting to replicate the latest Half Baked Harvest recipe.

We can’t wait to introduce Hailey to our clients and hopefully taste test some of these recipes!