Our growing media team is excited to welcome Alec Cuthbert as our newest Media Planner.

Alec comes to KC Truth with substantial cred, having worked at FRWD@Bain where he learned everything he knows from our own Sr. Media Planner Anne Raymond and Media Director Alex Cullen. Throughout his early advertising and media career, Alec has earned deep experience planning and executing media across a wide variety of channels including OOH, CTV, paid search, paid social, organic social, programmatic display, video and native media. And while, he’s done his fair share of graphic design, working on branding, logos, and ad design, Alec enjoys working on paid search and programmatic the most.

Most recently Alec worked at UNRL, an athleisure clothing company based out of St. Paul, as a Marketing Coordinator where he got a taste of client-side design, marketing and branding. This experience gave him insight into how clients function and how agencies and clients can work better with one another to achieve results. His work at FRWD@Bain involved analyzing data, uncovering insights and executing on them to make small, daily moves that brought long-term success to the client. Much of his time was also spent as the point of contact with client teams where he managed day-to-day ad hoc requests as well as delivered on reporting cadences.

Outside of work, you can find Alec spending time with his partner Katie and their dog (quite the little troublemaker) Nash. You’ll frequently find them exploring a new dog walking path or park, hitting the soccer field together, or enjoying a nice Apothic red wine while watching the newest reality TV show. Alec played soccer in college and still plays to this day, though he’s retired from anything other than “beer leagues.”

Psst, are you the next Media Supervisor at KC Truth?

Let’s cut to the chase. Here are the perks:

  • “Keep it Flexy” Hybrid Schedule:
    • Work from home, in office or at our agency Truth Bar. (Yes, an actual bar. Free bevs and use for personal events. It’s the ultimate conference room.)
  • “Treat Yo’ Self” Time Off Policies:
    • Generous personal and volunteer days, summer hours and holiday time off so you can live an actual life and recharge your idea factory
  • “InCOMParable” Comp Package:
    • Hello, you get hiring bonus. Pays out after six months,
    • Super competitive and humane health benefits for you and the fam
    • Generous allowances for remote office setup, monthly phone/internet, professional growth and education

Sound good? Let’s talk business:

We seek a No BS individual with a diverse background and experience in both traditional and digital media. Must be able to juggle multiple client projects and create order out of chaos. It also doesn’t hurt to be good at darts, bowling, and spikeball, and it helps if you know how to properly pour wine for our CEO.

 

The Media Supervisor is an integral member of the media team, overseeing the creation of communication frameworks that deliver against client goals. The Media Supervisor will work collaboratively with internal teams and our clients to develop digital strategies and work independently to manage the execution, optimization and reporting on those strategies. In addition to supporting a specific roster of clients, the Media Supervisor will continue to grow their media chops, ultimately working to become an expert in traditional and digital media strategy and execution.

 

KC’s Media Supervisor has a strong understanding of the media landscape. They are passionate about media and are motivated to drive results for their clients. They are a persuasive storyteller, focused on business outcomes, not just media KPIs. They are a critical thinker who is solution oriented. They are proficient in media platforms, such as Amazon DSP, Amazon Campaign Manager, Google Ads, Google Analytics, Paid Social, The Trade Desk, etc. and aren’t afraid to learn new platforms and/or tools.

 

 

Got skills?

  1. Self motivated: Persistence is at your core and you set your own internal goals and objectives. Dive into the weeds, roll up your sleeves, and do work that needs to get done.
  2. Sound judgement: Making wise decisions and identifying root causes of issues. Thinking strategically and separating what is a priority.
  3. Good communication: Being a good listener and communicating in a way that is concise and articulate.
  4. Make an Impact: You like to make a difference and inspire and mentor others. You focus on strong performance over process.
  5. Innovative: You challenge prevailing assumptions and suggest better solutions.
  6. Courageous: You say what you think and take smart risks. Stand up for yourself and KC Truth.
  7. Entrepreneurial: Good at prospecting, networking, agency promotion and cultivating new relationships
  8. Positivity: You’re a positive force inside KC, motivated to help the agency grow and it’s staff succeed

With great perks, come great responsibilities

  • Develop tactical and testing recommendations based on approved communication framework and strategy
    • Identify target audiences and analyze their characteristics, behavior and media habits
    • Execute decisions on the best form of media for specific clients and campaigns
    • Clearly define program objectives, tactics and KPIs
  • Vet, and partner with, new vendors, e.g., media publications, measurement software, etc.
  • Lead day-to-day management of client programs:
    • Manage client/campaign budgets and pacing over year/flights
    • Monitor campaign activity for delivery, ad quality and performance
    • Manage troubleshooting related to campaign, ad serving, creative, or operational issues
  • Analyze campaign data to provide meaningful and actionable insights
  • Identify optimization opportunities to implement on an ongoing basis
  • Effectively manage client relationship and establish trust and credibility
  • Be an active contributor to new business pitches

 

Enough about you, let’s talk about us:

BOTH of us. You and KC Truth.

As you can tell, we are an agency that cuts through the BS. At our core, we exist to uncover truths in order to create meaningful human connections between brands and their customers in order to drive business growth.

We are passionate, collaborative, curious, bold, no BS, and persistent. But to us, these values are not just words hanging in a lobby or listed in an employee manual.​ They are the real actions and the attitudes that we value in each other.​ We love when true individuals contribute to our culture and push us forward every day by embodying these values in their own unique ways.

Does it sound like we may have a future together?

If so, please send your resume to jobs@kctruth.com.

Meet you at the Truth Bar.

Our growing media team welcomes Nina as our newest Media Coordinator!

 

Before joining KC Truth, Nina was a Digital Media Assistant at 10 Missions Media where she honed many of the skills required in the modern media landscape. She set-up and deployed ad campaigns through Google Ad Manager, built out custom client emails using HTML5 and CSS, and analyzed web performance via Google Analytics and Google Search Console. Prior to this, Nina graduated from the University of St. Thomas as part of the resilient class of 2020 with a bachelors degree in Marketing Management.

 

As a media coordinator at KC, Nina will support the media and billing departments by managing insertion orders and proofing media plans, contracts and accounting records. Nina is excited to see the other side of media and learn more about everything that goes into planning and implementing all of our different marketing campaigns.

 

In her free time she enjoy trips to the many state and national parks around the area, finding the best coffee and  food throughout the Twin Cities, listening to and watching all things true crime. She also enjoys shopping at craft fairs, and spending time with friends and family whenever possible.

 

We’re excited to announce Hailey Corcoran as the newest addition to our team of truth-seekers! Hailey will be joining us to help support the McNeilus, Ecolab, Entrust and Plasti Dip businesses as an Account Manager.

Prior to KC Truth, Hailey was with local agency Periscope where she worked predominantly in owned brand packaging development for OTC and CPG clients such as Walgreens and Bernatello’s Foods. Familiar with quick timelines and high regulation industries, she’s armed with a fondness for problem solving and an ability to navigate the varied priorities of her clients’ numerous stakeholders.

At KC, Hailey is excited to continue expanding her knowledge across a variety of advertising mediums. She’s particularly interested in how targeted media can help drive brand recognition and sales for clients.

Outside of the office, Hailey can be found sidewalk shopping aspirational real estate in South Minneapolis, brewery hopping with friends or attempting to replicate the latest Half Baked Harvest recipe.

We can’t wait to introduce Hailey to our clients and hopefully taste test some of these recipes!

 

We are so excited to introduce you to our new Media Coordinator, Isabella Herman!

Isabella recently graduated from the University of Minnesota with a degree in Entrepreneurial Management and minors in Spanish and Sustainability. She has held marketing internships at National Grid Renewables and Contain Inc. where she worked on creative and PR.

As a media coordinator at KC, Isabella will be supporting the media and billing departments by managing insertion orders and proofing media plans, contracts and accounting records.  Isabella is excited to learn all there is to know about media and get a well-rounded view of agency-life here at KC.

In her free time, you can find Isabella in a dance studio, looking for new music, or creating plant-based recipes. She enjoys taking long walks through her neighborhood, going to drag shows, and binge watching terrible reality TV with her roommates/best friends.

Mike Cronin, Director of Strategy

As we all know, great ideas don’t get produced by accident. It takes a concerted effort from all involved. Not the least of which are the clients.

Recently, in MediaPost Agency Daily, our Director of Strategy, Mike Cronin, shared his thoughts on some of the specific client behaviors he’s seen lead to great creative ideas–from “Selling Out” to “Steering Into Fear.” Here’s an excerpt:

 

 

“In advertising, we take almost maniacal pleasure in discovering great ideas. Like bizarro anthropologists, we obsessively hunt these ideas down and study them inside-and-out as though they’re artifacts from an alien world. We salute the insights and creative briefs that inspired them.

What we rarely seem to acknowledge are the clients. Specifically, client behaviors that help enable great ideas.

There are numerous client behaviors we’ve all witnessed when pitching an idea. Whether it’s the basics of open communication, receiving some tough love, or finally agreeing on a creative idea, it’s time we celebrate the counterintuitive practices.”

Read the full article entitled “The Art of Being a Great Client” at MediaPost.

 

 

We are so excited to introduce you to our new Senior Media Planner, Anne Raymond!  Anne is joining KC from the digital marketing agency, FRWD@Bain. Throughout her 4+ years there, Anne has worked as a media planner for more traditional agency clients covering primarily CPG and Restaurant verticals. She has experience in media planning across various channels including OOH, CTV, paid search, paid social, organic social, programmatic display, video and native media. Despite her cross-channel experience, Anne finds programmatic media her true “bread and butter”. She is interested in the variety of formats and targeting capabilities that programmatic display and video platforms offer.

Most recently at FRWD@Bain, Anne has worked as a digital media consultant for a variety of Fortune 500 clients spanning large furniture retailers, insurance companies, etc. This work involved analyzing historical traditional and digital media performance to find areas of optimization and create test plans for messaging strategy, cross-channel funnel strategy, in-platform campaign performance and measurement capabilities.

When Anne isn’t deep in spreadsheets, she enjoys living the downtown life in Minneapolis with her fiancé, Jeff, and her cockapoo, Sophie. You’ll frequently find them exploring the local dog parks, venturing across the Stone Arch Bridge or hitting the Mill City Farmers Market on the weekends.  She also spends a lot of her time in the suburbs with her identical twin sister Sarah. When she’s not hanging out with friends and family, she enjoys doing yoga or riding her Peloton, reading mystery/thriller books and listening to crime podcasts.

Be next Digital Media Planner at KC Truth

Let’s cut to the chase. Here are the perks:

  • “Keep it Flexy” Hybrid Schedule: 
    • Work from home, in office or at our agency Truth Bar. (Yes, an actual bar. Free bevs and use for personal events. It’s the ultimate conference room.)
  • “Treat Yo’ Self” Time Off Policies: 
    • Generous personal and volunteer days, summer hours and holiday time off so you can live an actual life and recharge your idea factory
  • “InCOMParable” Comp Package: 
    • Hello, you get hiring bonus. Pays out after six months, 
    • Super competitive and humane health benefits for you and the fam
    • Generous allowances for remote office setup, monthly phone/internet, professional growth and education 

Sound good? Let’s talk business:

We’re looking for a Digital Media Planner at KC Truth. But not just any Digital Media Planner.

You will work collaboratively with internal teams and our clients to develop killer programmatic strategies.

You will work independently to manage execution, optimization and reporting on those strategies. 

You should ideally have experience in programmatic buying and have a strong understanding of, or desire to, manage DSP technology. 

Digital and data geeks are strongly encouraged to apply. But if “Programmatic” or “DSP” are foreign concepts, this isn’t the job for you.

Got skills?

  • Experienced: You have 2 – 4 years of experience in digital advertising with a bachelor’s degree, preferably in Advertising, Marketing, Business, Economics or similar.
  • Know your stuff: You have good understanding of working in programmatic platforms with experience in The Trade Desk preferred.
  • Dig the details: You excel at Excel.
  • Passionate: You see and love the possibilities of digital marketing, data and analysis.
  • Smart cookie: You have strong analytical skills with the ability to dig into the details and make data-driven recommendations.
  • Good communcication: You’re organized and detail-oriented with the ability to communicate simply and clearly both in writing and in person.
  • Positivity: You are a positive force inside KC, motivated to help the agency and your team grow
  • Fun: Big plus if you’re into lunchtime crosswords, happy hour dart games, or joining our ad league bowling team (2017 champions!)

With great perks, come great responsibilities

  • Work with media team to build out integrated media plan presentations
  • Understand client brief and objectives to make strategic recommendations
  • Set up and manage campaigns in DSP
  • Proactively monitor campaign activity for delivery, ad quality and performance
  • Pull reporting and identify ongoing optimization opportunities
  • Work with media team to ensure plans are recorded for client billing purposes and trafficked according to campaign specifications

Enough about you, let’s talk about us:

BOTH of us. You and KC Truth.

As you can tell, we are an agency that cuts through the BS. At our core, we exist to uncover truths in order to create meaningful human connections between brands and their customers in order to drive business growth.

We are passionate, collaborative, curious, bold, no BS, and persistent. But to us, these values are not just words hanging in a lobby or listed in an employee manual.​ They are the real actions and the attitudes that we value in each other.​ We love when true individuals contribute to our culture and push us forward every day by embodying these values in their own unique ways.

Does it sound like we may have a future together?

Great! Let’s chat. Meet you at the Truth Bar.

Please send your resume to jobs@kctruth.com

Alex Cullen, Media Director

As you may have heard, Google announced that due to advertiser push back their phasing out of cookies would be delayed to late 2023. Frankly, that’s not surprising. Having attended numerous webinars and panel discussions, as well as reading my fair share of industry articles on the topic, it seemed to me as though no one, not even Google had a solution that would work for most advertisers.

Sure, we all know that companies like Google, Facebook and Amazon want to control the world wide web, but advertisers are stepping up and collectively saying for the first time, “This can’t happen.” It’s great to see that it didn’t take anti-trust lobbying and government regulation to at least temporarily prevent this. The good old-fashioned “Will of the people” won the day.

As I’ve previously written, the cookie-less future is something we are tracking very closely, but our clients need not worry. In addition to the myriad types of targeting we leverage (contextual, keyword, etc.) and the way in which we find relevant audiences (panel-based vs. FLoC), we counsel clients on ways they can create deeper and more enriched site experiences for visitors to effectively capture audience information via 1st party pixels.

If you have questions about what this all means for your business and how we can help, please feel free to reach out to us.